The Influence of Alipay on Banks

The emergence of Alipay has really brought a big impact to banks. As Ma Yun said, if the bank doesn't change, then change the bank. So, what impact does the emergence of Alipay have on banks?

The Influence of Alipay on Banks

Alipay definitely has an impact on banks, mainly personal deposits and payment and settlement. The scale of Yu 'ebao is constantly expanding, which has exceeded the personal savings scale of many banks and diverted a large number of bank customers. In the field of payment and settlement, scan code payment represented by Alipay and WeChat has occupied the mainstream market, and UnionPay's flash payment has no power to fight back. But then again, these shocks are very limited. In recent years, there is a weakening trend. It can also be said that it is more of a period of integration and standardization.

Let's talk about the impact of Alipay on personal deposits and payment settlement:

1 AliPay robbed the market of bank demand deposits.

The most obvious is the replacement of bank demand deposits and the increase of bank capital costs. The current savings that banks used to enjoy dividends have now turned into balance management, which are all cash-level liquidity, but the rate of return at the monetary fund level has correspondingly raised the bank's storage cost, which is already very uncomfortable for banks and has an impact on scale and profit.

Among them, the biggest influence of Yu 'ebao is to let people start zero-threshold financial management, create a mode of consumption payment+financial management, change the traditional mode of bank financial management, and banks have also made corresponding changes in financial products. This is the biggest impact of Yu 'ebao on banks. Yu 'ebao has indeed changed the bank, but its influence is limited to the field of demand deposits.

Alipay has seized the technical highland of competition and occupied the market of young people, especially the stickiness of online payment scenes makes banks feel uncomfortable.

The e-commerce scene of Yu 'ebao can always stabilize everyone's balance and solidify this consumption scene. In contrast, banks are restricted by the state to do physical operations and lack application scenarios. In this case, Yu 'ebao's pioneering work lies in that it makes balance financing both an investment product and a liquid currency.

However, all this is over now, and banks are also very good at financial technology. Now many banks also have their own types of Yu 'ebao products, which are standard for everyone.

With the rise of network finance, non-bank institutions have done banking business, and all industries are changing, but risks cannot be forgotten in the process of change. Only through stricter supervision can financial risks be avoided.