Why do we now pay attention to traditional Chinese festivals?

We now not only pay attention to the traditional festivals, is to pay attention to all the festivals, and repeatedly study the festival how to arrange, I personally think, pay attention to the competitiveness of the national culture is only one aspect, the main purpose should be the festival economy. Every festival, the major media to make all the tricks of the trade, publicize a variety of can play, shopping, consumption of various names, so that the businessmen in the holiday season to earn a lot of money, festival economy has become a specialized discipline. So not only are the traditional festivals to be carried forward, some places have to create some of their own, such as the Watermelon Festival, Sesame Festival and other festivals, is to pull the economy. Of course, some of the planning is good, successful to achieve the purpose of economic development, and some festivals planning is not very successful, the people hurt the money and particles.

In any case, now all kinds of things if you can not figure out, to the economy to think, most of them will find the source.