What are the characteristics of new media?

New media has the characteristics of omnibearing digitalization, interactivity and personalization.

New media is a relative concept, which is a new media form developed after traditional media such as newspapers, radio and television, including network media, mobile phone media and digital television.

The new media has realized the personalization of information dissemination and reading. Based on the network environment, based on the information usage habits, preferences and characteristics of information users, we provide users with services that meet their various personalized needs. The personalized information service provided by this new media enables information disseminators to provide personalized services for different audiences.

Extended materials transmit information through the Internet, breaking through the singleness of traditional media. Internet transmission realizes the integration of images, characters and sounds in information dissemination, which completely integrates characters, images, sounds, videos and audio. Its complexity also fully reflects the diversity of communication forms.

It combines the means and methods of communication of newspapers, television and radio, and its form is unprecedented. It integrates various receiving terminals, various transmission channels and various information forms, thus ensuring that users can enter the new media network anywhere and through any terminal.

Analysis on the characteristics and present situation of people's network-network new media