Internet plus opens a new era of agricultural products marketing.

Agriculture is the basic industry of the national economy, and agricultural products are the most important material basis for human survival and development, which is related to the national economy and people's livelihood and the pillar of national operation. At this stage, big data, big circulation and big interconnection have become the inevitable trend of agricultural product marketing development, and also the direction that agricultural marketing must adhere to in the future. With the release of "Guiding Opinions on Accelerating the Development of Rural E-commerce" at the national level, more industrial and commercial capital has poured into the field of agricultural e-commerce, which provides a prerequisite for modern agricultural product marketing to promote agricultural efficiency and increase farmers' income. I. Characteristics of Traditional Agricultural Products Marketing Traditional agricultural products marketing activities run through the whole process of production, processing, circulation and trading of agricultural products. At present, the level of agricultural industrialization in China is low, the homogenization of agricultural products is serious, farmers lack understanding of deep processing of agricultural products, the circulation channels are unbalanced, and the phenomenon of "it is difficult to buy and sell" exists at the same time. In other words, for farmers, the phenomenon of "difficult to sell" agricultural products is prominent, while for urban residents, the price of agricultural products remains high and the connection between production and sales is not smooth. At the same time, under the constraints of high marketing cost, long payback period and low return rate, the brand value of agricultural products is difficult to realize. The main problems in agricultural product marketing are: 1. Farmers' awareness of agricultural products marketing concept is weak and the degree of marketing organization is low. At present, most farmers in China have scattered production, low level of industrialization and lack of unified marketing guidance and training. Most farmers are selling agricultural products with the mentality of gaining weight. Therefore, agricultural product marketing is not scientific enough. 2. The concentration of agricultural products industrialization is low, and there is no cooperative and large-scale production mode. The deep processing of agricultural products is not enough, the large-scale production of agricultural products and the construction of quality and safety system are backward, the quality of products varies widely, and the brand premium effect cannot be exerted, which makes it difficult for crops to sell in the market. 3. There are too many circulation links, the circulation radius is too small and the sales channel is single. The fragility of agricultural products leads to its easy corruption and deterioration in logistics, which requires high timeliness and stability of logistics system. Therefore, ensuring the safety of logistics transportation has become the top priority in the circulation field. At the same time, most farmers produce and sell their own products, with limited radiation range and small market capacity. In the process of channel docking, the information of farmers' superior cooperative organizations is inevitably distorted, and farmers' primary products lack corresponding technical content, resulting in low sales prices. 4. The marketing information is blocked and the market analysis and processing ability is poor. At present, the information transmission of agricultural products sales market in most areas still relies on traditional communication methods to a great extent, lacking interactive tools with wide coverage such as the Internet, and the product publicity information is not in place. Due to insufficient publicity, there is a large backlog of mature agricultural products, and there is no sales channel at home, which brings huge economic losses to farmers. Second, internet plus's suggestion to solve the marketing problem of agricultural products In the current internet plus era, marketing thinking has swept the world, and online marketing of agricultural products is also very necessary. It is imperative to strengthen network marketing and prosper rural economy. Internet plus's marketing strategy has an epoch-making impact on increasing the sales of agricultural products, establishing characteristic brands of agricultural products, expanding sales channels of agricultural products, solving the docking of agricultural products production and marketing, increasing farmers' income and promoting rural reform and development. 1, with the help of internet plus's marketing thinking, improve farmers' awareness of agricultural products marketing information, actively cooperate with information industry, communication management and other relevant departments, and encourage farmers to actively participate in the training of online marketing knowledge system. Strengthen farmers' agricultural technology level, cultivate agricultural information technology talents and improve the quality of agricultural products production. 2. Establish a user-centered traceability system for agricultural products based on the Internet of Things to enhance people's awareness of food safety. Recently, more and more large farmers' cooperatives began to adopt the traceability system of agricultural products quality and safety, and realized the whole process management, supervision and display of agricultural products from "field to table" through information management. Further strengthen the brand building of agricultural products. Increase farmers' income. 3. Build new electronic sales channels for agricultural products, improve the logistics distribution system of agricultural products, further utilize modern Internet technology, broaden online marketing channels, integrate multi-angle and multi-dimension with e-commerce, and give full play to the core advantages of Internet information sharing, fast network transmission and wide range. Carry out direct docking of agricultural product production and marketing. Moreover, through the global positioning system, the timely and effective handling of logistics transactions is ensured, the circulation efficiency of agricultural products is improved, and consumers can directly browse the process of crop production, processing, transportation and trading by using the network. Enhance consumers' confidence in consuming agricultural products. Improve the conversion rate of agricultural products in the market, and then realize the growth of farmers' income. 4. Promote the release of agricultural products information and strengthen the brand building of featured agricultural products. Through the establishment of agricultural products information service platform, the advantages of local resources, culture and policy are utilized to position, package and publicize local agricultural products as a whole. Guide consumers to perceive the brand of agricultural products and establish a good image. Choose appropriate brand spokespersons, such as the marketing of Chu Orange, the rapid rise of Internet agricultural brands such as Tamia Liu and Three Squirrels. Let traditional agricultural practitioners see hope. Make use of the new industrial model to create differences, make agricultural products unique, and strongly build the differentiated brand value and influence of agricultural products. Bring unexpected business opportunities for agricultural products marketing. As we all know, China is a big country of agricultural products, and there is still a long way to go to transform into an agricultural power, and the marketing of agricultural products is still in its infancy. Practice has proved that "internet plus" is essentially a methodology, a tool and a medium. With the help of "internet plus" thinking, problems such as production, circulation, reputation and brand in the marketing process of agricultural products can be improved or solved in a short time. Internet+agriculture is a new form of agricultural product marketing. Through online marketing, we can grasp the market demand information more comprehensively and accurately, open up a broader market space, and promote the rapid, orderly and healthy development of online marketing of agricultural products in China. Nongshang University focuses on the online sales solution provider of agricultural products, which can help solve the related problems of online sales of agricultural products. Let the new thinking of "internet plus" open a new era of agricultural product marketing.