What are the performances of the e-commerce platform?

The BtoC(Business to Consumer) mode in e-commerce is online retailing, which provides two-way interactive information exchange for manufacturers and customers through the Internet, opens up a new trading platform and provides consumers with a new shopping way. This way can make the shopping time random, customers can break the restrictions of regions and national boundaries and realize the global purchase of goods; Make the purchase process convenient and fast, and greatly shorten the transaction time; It can provide customers with sufficient commodity information, thus expanding the range of choices. As can be seen from the information in the media, many people think that online retailing is an innovation in the retail industry, which will have a great impact on the traditional retail industry and have a tendency to replace it, thus inevitably triggering a retail revolution. So, have these advantages and innovations of online retailing broken through the original technical boundaries? Will it trigger a revolution in the retail industry? So far, online retailing has not shown the advantages of cost structure, and the conditions have not changed much from the perspective of supply and demand. Therefore, online sales can not be regarded as a new format, and whether it can trigger a retail revolution remains to be discussed.

2. Online trade

B2B website is a form of e-commerce application. Internet, mobile network and various IT environments are the basic environments for the survival of e-commerce. Enterprise operation management and network marketing are the basis of e-commerce development. China e-commerce is a brand-new high-speed developing market, and we firmly believe that only dedicated and professional services can control it. E-commerce among enterprises will be the main body of e-commerce business, accounting for about 90% of the total transaction volume of e-commerce. At present, e-commerce has greatly improved the efficiency of enterprises in supply, inventory, transportation and information circulation, and the most enthusiastic promoter of e-commerce is merchants. Business-to-business transactions are places where the introduction of e-commerce can produce many benefits. For a commercial enterprise in the circulation field, because there is no production link, e-commerce activities almost cover the management activities of the whole enterprise, and it is the enterprise that uses e-commerce the most. Through e-commerce, commercial enterprises can obtain consumer information more timely and accurately, so as to order goods accurately, reduce inventory and promote sales through the network, thus improving efficiency, reducing costs and obtaining greater benefits. The general transaction process of e-commerce among enterprises can be divided into the following four stages. The first is the preparation before the transaction. This stage mainly refers to the preparatory activities of the buyers and sellers and the parties involved in the transaction before signing the contract. The second is transaction negotiation and contract signing. This stage mainly refers to the negotiation of all the details of the transaction between the buyer and the seller, and the results of the negotiation between the two parties are determined in the form of documents, that is, the trade contract is signed in the form of written documents and electronic documents. The third is to go through the formalities before the transaction. This stage mainly refers to the process from the signing of the contract between the buyer and the seller to the beginning of the performance of the contract. The fourth is the performance of the transaction contract.

3. C2C = consumer to consumer

C2C, like B2B and B2C, is one of several modes of e-commerce. The difference is that C2C is a user-to-user mode. C2C business platform is to provide an online trading platform for buyers and sellers, so that sellers can actively provide online auction of goods, and buyers can choose their own goods for bidding. Typical C2C include Baidu C2C, Taobao, Paipai, etc. However, the growing c2c needs to establish a more effective fund supervision mechanism to prevent commercial platforms from exploiting financial loopholes, arbitrarily freezing and misappropriating sellers' funds and conducting financial operations, which will bring financial risks to the financial community and many sellers.

4. B2M = Business to Manager

Compared with B2B, B2C and C2C, B2M is a brand-new e-commerce model. This kind of e-commerce is essentially different from the above three, and its fundamental difference lies in the different nature of the target customer groups. The target customers of the first three are consumers, while the target customers of B2M are the sellers or workers of enterprises or products, not the final consumers. Enterprises publish their products or services through the network platform, professional managers obtain the information of their products or services through the network, and provide products sales or enterprise services for enterprises. Enterprises achieve the purpose of selling products or obtaining services through the services of managers. Professional managers get commissions by providing services for enterprises. Compared with traditional e-commerce, B2M has been greatly improved. In addition to the essential differences in user groups, B2M has a greater characteristic advantage: developing e-commerce offline! The characteristics of the above three kinds of traditional e-commerce: the buyers and sellers of goods or services can only be netizens, while the B2M model can completely take the information of goods and services on the network offline. Enterprises release information, managers get business information, and provide goods or services to everyone, whether online or offline. In fact, B2M is essentially a proxy model.

5, B2M = business-to-business marketing (2)

Marketing-oriented e-commerce enterprises (e-commerce companies or companies with e-commerce as an important marketing channel). B2M e-commerce company has established a marketing website based on customers' needs, and widely promoted and standardized shopping guide management through online and offline channels, making the website an important marketing channel for enterprises.

6. M2C = the consumer's manager

M2C is an extended concept for B2M e-commerce model. In the B2M link, enterprises publish their products or services through the network platform, professional managers obtain the information of their products or services through the network, and provide products sales or enterprise services for enterprises, and enterprises achieve the purpose of selling products or obtaining services through the services of managers. In M2C, the manager will face the consumer, that is, the final consumer. M2C is an extension of B2M, and it is also an indispensable follow-up development link of B2M, a new e-commerce model. Managers will eventually sell their products to the final consumers, a large part of which will be in the form of e-commerce, similar to C2C, but not exactly the same. C2C is a traditional profit model, and what it earns is basically the price difference of goods. On the other hand, M2C's profit model is richer and more flexible, which can be price difference or commission. Moreover, the logistics management mode of M2C can be more diverse than that of C2C, such as zero inventory; Cash flow is also more advantageous than traditional C2C.

7.e-wallet

Electronic wallet, described as E-Wallet or E-Purse in English, is a special computer software or hardware device, which users use to conduct secure online transactions, especially secure online payments, and store transaction records. Just like the wallet you carry with you in your life, you can store the user's electronic cash, credit card number, electronic change, personal information and so on. After authorization, it can be conveniently and selectively taken out for use. It can be said to be a "virtual wallet".

8. Electronic check

Electronic check is a form of electronic payment, which uses digital transfer to transfer funds from one account to another. The payment of this kind of electronic check is transmitted by password on the network connected with merchants and banks, and most of them use public keyword encryption signature or personal identification number (PIN) instead of handwritten signature. The transaction cost of electronic check payment is lower, and banks can also provide standardized fund information for businesses involved in e-commerce, so electronic check payment may become the most efficient payment means.

9. Online banking

Online banking, also known as online banking or e-banking, means that banks use the Internet to provide traditional services for bank users, such as account opening, account closing, payment, transfer, inquiry, remittance, online securities, investment and wealth management, so that users can handle banking business safely and quickly without leaving home.

10, electronic payment

The so-called electronic payment means that all parties engaged in e-commerce transactions, including consumers, manufacturers and financial institutions, use secure means of information transmission through information networks and adopt digital methods for monetary payment or capital circulation. Compared with traditional payment methods, electronic payment has the following characteristics: electronic payment adopts advanced technology, completes information transmission through digital circulation, and all its payment methods are digital; The traditional payment method is to complete the payment through the circulation of cash, the transfer of bills and the exchange of banks. The working environment of electronic payment is based on an open system platform (Internet). However, traditional payment is operated in a relatively closed system. Electronic payment uses the most advanced communication means, such as Internet and xtranet. Traditional payment uses traditional media. Electronic payment requires high hardware and software facilities, and generally requires networked microcomputers, related software and other supporting facilities; Traditional payment is not so harsh. Electronic payment has the advantages of convenience, quickness, high efficiency and economy. As long as users have a PC with Internet access, they can complete the whole payment process in a short time without leaving home. The payment fee is only a few tenths or even a few percent of the traditional payment.