What are the characteristics and advantages of WeChat public platform?

1. Acquaintance network, niche communication, higher communication effectiveness. According to the latest user statistics from WeChat's official website, the number of registered users exceeded 300 million on January 15, 2013. As a mobile social software can be accepted by the public in a short period of time, one of the main reasons is that the source of its users based on the existing Tencent users, at the same time, WeChat can also realize the cross-platform friends to add, WeChat users can access the cell phone address book to add the WeChat has opened the business of friends and family. What makes WeChat different from other similar social platforms is that the circle of friends it establishes is made up of people who already know each other, and the interpersonal network it establishes is a kind of acquaintance network. Its internal communication is a kind of niche communication based on the acquaintance network, its trust and reach is the traditional media can not be reached, so the platform can get more real customer base, blog fans in the existence of too many irrelevant fans, and not be able to really bring you a few customers, but WeChat is different, WeChat's users must be real, private, valuable, no wonder the media will be so analogous to "1 WeChat", "1 WeChat", "1 WeChat", "1 WeChat", "1 WeChat", "1 WeChat", "1 WeChat", "1 WeChat", "1 WeChat". It is no wonder that some media will be so analogous to "WeChat 10,000 listeners equivalent to Sina microblogging 1 million fans", although there is an exaggerated component, but there is a certain basis for it. Relative to the PC, the cell phone is the user at any time will carry on the body of the tool, with the advantages of mobile, WeChat's natural social, location and other advantages, will give the businessman's marketing to bring great convenience, while relative to the APP, due to do not need to download and install, with this more convenient. \x0d\3. Marketing and service positioning is more accurate. Through the WeChat public platform, users can be grouped, and through the "super QR code" feature (in the QR code can be added to the advertising channels and other information), you can be accurately informed of the attributes of your customer groups, so that the marketing and services are more personalized and more accurate. \x0d\4. Rich media content, easy to share. New media compared to traditional media is a significant feature of the application of mobile Internet technology, through cell phones and other terminals can be browsed at any time and anywhere to deliver information, fragmented time can be fully utilized, and WeChat can be said to be the ultimate in this regard. WeChat's unique talkback function makes socializing no longer limited to text transmission, but a rich media communication form of pictures, text, sound and video, which makes it easier to share what users see and hear. Meanwhile, in addition to using the chat function, users can also use WeChat's "Circle of Friends" function to share content with their friends through reprinting, retweeting and the "@" function. \x0d\5.WeChat public platform, one-to-many dissemination, high information reach. WeChat public platform was officially launched on August 18, 2012. Through this platform, individuals and enterprises can create a WeChat public number and realize all-round communication and interaction with specific groups of people in text, picture and voice. WeChat public platform is a powerful way for enterprises to promote their business. WeChat public platform is a one-to-many communication method that pushes messages directly to cell phones, so the reach and viewed rate is almost 100%. There have been many individuals or enterprises WeChat public number because of its high quality push content and has a huge number of fan groups, with the help of WeChat public number for implantable advertising promotion, due to the high recognition of fans and users of WeChat public number, not easy to cause user resistance, coupled with high reach rate and viewing degree can achieve very satisfactory results. \x0d\6. based on LBS, special geographic location services. LBS (LocationBasedServices), location-based services. It includes two meanings: the first is to determine the geographic location of the mobile device or user; the second is to provide all kinds of location-related information services; meaning all kinds of service systems related to positioning, referred to as "location-based services". Compared with traditional online media, WeChat's geographic location service is a major feature, "find attached people", "shake", "drift bottle" and other functions are based on LBS. WeChat can easily obtain the user's geographic location information through the cell phone GPS service, the user in the sharing of the latest news when the geographic location of the check box, friends will be able to see its location, and geographic location is an important information for businesses to carry out accurate marketing. \x0d\7. Convenient interactivity, information push rapid real-time updates. At the same time, WeChat, as a social software, its convenient interactivity is the advantage that distinguishes it from other network media. Especially in the WeChat public platform, users can communicate with the enterprise public number like communicating with friends. Enterprises can instantly push information to the public through the WeChat public number and update it quickly. At the same time, the public platform combined with some interactive such as scratch cards, carousel and other functions can greatly enhance the interactivity and fun of marketing. \x0d\8.Marketing costs are lower and more sustainable. In the past, customers leave the enterprise or store, in addition to phone and SMS, there is no way to re-establish contact with the customer, and now the enterprise to gather customers to the public platform enterprise can be pushed to the customer from time to time to send information, so that the customer's brand awareness of the enterprise is getting deeper and deeper. In the past, the enterprise puts the media advertisement, puts when, the effect is good, the advertisement ends, the transaction ends, the customer does not keep, therefore needs to put the advertisement ceaselessly, and the advertisement cost also continues to grow year by year, this is the enterprise faces the *** with the problem, if puts all the customer to add to the public platform, establishes the connection, continues to come down, will play the better effect. Save your advertising budget. \x0d\ is also being based on the WeChat public platform and the "strong relationship" between the characteristics of the customer, so if the business can not provide valuable services and information to customers, do not know how to market, as an advertising tool, messy ads, but also very easy to be canceled by the customer to pay attention to, so if you want to achieve good results, the WeChat public platform So if you want to achieve good results, the WeChat public platform marketing and operation is also the need for a professional team to operate and manage.