Traditional Culture Encyclopedia - Traditional festivals - Now how to do a good job of marketing education training institutions
Now how to do a good job of marketing education training institutions
1, social platform promotion
Educational programs have a specific population, for example, high school students, college students, white-collar people, etc., the crowd attributes are relatively accurate, so that the crowd is categorized, the crowd is correctly categorized, you can clearly find this type of crowd preferences, such as social platforms.
At this point, the user can often go to the social platform for KOL establishments, their own persona is good, for the site to attract traffic, or direct attraction, this cycle will be longer, because it involves the establishment of a persona, but, but insisted on setting up, it is a sustainable method of promotion can be likened to the small red book planting grass.
2, search engine promotion SEO/SEM
SEO and SEM these two methods are clichéd methods, SEO is a free keyword ranking promotion, although both methods need to be done by professionals, but SEO if you want to do a good job, but also need to invest in a certain amount of manpower and material resources, although SEO is now launching a few new concepts, but the final is still SEO practices.
For the education industry, the competition itself is relatively strong, so it is best not to line do industry big words when doing SEO, do accurate long-tail words? Cover is a very good solution.
3, self media / short video promotion
Self-media and short video is currently a very popular way to promote, the education industry is also more suitable for this way of promotion, because the content of the course can be continuously updated, which solves the problem of original content.
Stick to short videos, analyze their user preferences, improve the expression of the course, perhaps in the short video field to share part of the traffic.
Training institutions to improve the marketing amount of skills:
1, resource exchange
The exchange of their own resources for each other's resources, such as advertising position exchange, in their own advertising campaigns to put on the ads of the cooperative object in their own web platforms to put on the ads of the cooperative institutions, and so on.
2, mutual support
Can and cooperation with the object *** with the organization or sponsorship of online and offline activities, in this premise is to find their own *** with the user, according to the user profile to determine the theme of the event.
3, microblogging push
Public mutual promotion, community replacement, such as my own into the community of the cooperative organization to promote or add people, the cooperative organization into my operation of the community to add people.
4, product packages
Jointly cooperate with the object, make a product package, to achieve the purpose of increasing product sales, expanding the market. For example, math tutoring institutions joint painting institutions out of the combination of courses, the combination of courses have a certain degree of discount, but this kind of product to form a package is best to have **** the same user groups, you provide products can complement each other
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