Do China's songs really shine in the World Cup?

Yes, in this World Cup, the elements of our country shine brilliantly in the World Cup and can be seen everywhere, demonstrating our own strength. The first heavyweight match in the semi-final of the World Cup is over. In addition to official sponsors and venue builders, this round of competition has also added some new elements of China.

"You can't escape this song in Doha."

China's Children's Songs Going Abroad ...

In these two days, the semi-final of # World Cup will be broadcast live, and # Lone Ranger # will board Weibo Hot Search with a reading volume of 65.438+600 million.

"Children's Songs for the Whole People" and "Lonely Brave" became popular again, but this time the breakthrough was not the dimensional wall, the age group or the cultural circle. The song went abroad directly and entered the stage of FIFA World Cup Qatar 2022's first semi-final in 2022.

How was this song chosen?

It is understood that after the final of 1/4, FIFA collected the World Cup warm-up matches from all over the world through social media such as Facebook and Twitter. Of course, China is one of them.

Judging from the voting channels, the "FIFA World Cup" Weibo and the "FIFA+" WeChat applet are the two main platforms for users to participate in the selection of tracks to play; Judging from the shortlisted songs, Sodagreen's Believe, The Brightest Star in the Night Sky, and GALA's Chasing Dreams are the main competitors of Lonely Man.

In other words, The Lone Ranger became a live broadcast of the semi-final of the 2022 FIFA World Cup in Qatar, which was made by China fans themselves.

What does it mean that this song is chosen?

There is no doubt that the most fundamental reason why The Lone Ranger broke the circle and landed in the Middle East is that FIFA took a fancy to the China market with great potential. In order to incite the China market and create an online carnival for China fans, the organizers specially set up a stage to drain and brush the sense of existence and atmosphere for China fans. It should be said that it is both unexpected and reasonable for Chinese songs such as Lonely Brave to be on the World Cup stage this time.

Of course, The Lone Ranger can perform in Qatar on behalf of the music "national team" and complete the transnational spread of China elements. In addition to China's growing national strength, it also has its own logic and inevitability.

"He who wins young people wins the world."

According to the data, China 19-35-year-old audience, Qatar 2022 FIFA World Cup Qatar 2022 accounts for nearly 70%. It can be said that young people are the main audience of the World Cup. Catch young people, that is, there is traffic.

So how to catch young people and increase their stickiness to the World Cup? ACG (animation, cartoon animation, game) may be the magic weapon to win. Speaking of ACG's G (game), we have to mention the e-sports game League of Legends.

League of Legends is one of the most popular and popular e-sports games in China in recent years. As the Chinese theme song of League of Legends related animation "Battle of Two Cities", "Lonely Brave" broke the dimensional wall and became the common language of young people. It is worth mentioning that the release of "The Lonely Brave" coincides with the China e-sports team EDG winning the "League of Legends Global Finals", which can be described as "the right time, the right place and the right people", and also gives the song "Out of the Circle" a solid young audience base.

The lyrics fit the elements of competitive sports.

"I am not afraid of thousands of people blocking, I am afraid of surrendering."

In fact, as early as 20 18 World Cup in Russia, Chinese songs entered the final stage. China's famous orchestra Mayday's work "Stubborn" beat She's "Superstar", Wang Leehom's "Descendants of the Dragon" and Pu Shu's "Ordinary Road" and started singing in the World Cup finals.

Four years later, in the 2022 FIFA World Cup, China's songs will resound through the sky in Doha. In fact, not only Eason Chan's The Lone Ranger, but also Jay Chou's Snail, JJ Lin's Heart Wall and Jason's Inverse War have become the preheating (candidate) tracks for the finals and the three or four finals.

Carefully combing these Chinese tracks, it is not difficult to find that the melody of the songs is positive and inspiring; The lyrics of the song well explain the fighting spirit of competitive sports, which is unwilling to lag behind and strive for the first place. It is precisely because of its "inspirational" attribute that "Lonely Brave" entered the list of candidate songs of FIFA.

Besides inspirational lyrics and melodies, Lonely Brave is also the best portrayal of lonely stars in the World Cup. Many people call this FIFA World Cup Qatar 2022 "the twilight of the gods", because a large number of world-class stars born in 1985- 1990 are about to retire, which may be their last World Cup.

No matter Cristiano Ronaldo, a Portuguese star who won five Golden Globes and five Champions League titles, Neymar, the Brazilian dance king and South America, or lewandowski, the world's number one striker and the Polish team's "hope for the whole village", their World Cup tour has ended, but what has not ended is their tenacious will and tenacious fighting spirit. Just like the song "Go, go, with the humblest dream" sung in Lonely Brave; Fight, fight, with the loneliest dream ",although the gods have entered the twilight of their careers, they have brought great touch and infinite encouragement to people."

The spirit of struggle conveyed in the lyrics of Lonely Brave coincides with the Olympic motto "Swifter, higher, stronger and more United" to some extent. For this reason, the lonely hero should be on the stage of the "Crown Diamond" World Cup in competitive sports.