How do commercial enterprises find investors?

Since entering the business, there is a puzzling problem: at least 90% of every business plan received is in the concept stage and seed stage, but less than 10% is willing to invest in such initial projects. Starting a business in a financial environment like China means that entrepreneurs have to put their own funds into small businesses, and it is still difficult to raise funds for rolling development from capital channels. Only when it is profitable every year in the initial stage and the growth rate exceeds 15% can it enter the investor's field of vision. Such an opportunity is as ethereal as looking for a needle in the sea. Looking back, giant companies such as Bell and Ford, as well as new technology companies such as Apple Computer, Amazon and Google, all developed from the bud at first. Where is the way for domestic entrepreneurs? Entrepreneur, are you ready? Most business plans have the following characteristics: dare to think and speak but lack resources. More promising projects usually have a core entrepreneur who is full of entrepreneurial enthusiasm and has technical or sales expertise; The main personnel of the entrepreneurial team are not in place and cannot give investors confidence; In the process of product development, the business model is unclear or the feasibility argument is not enough to convince investors. Business plan usually depicts a grand blueprint for development, and business creativity also has bright spots, but the analysis and description of business model, profit point, development strategy and relying resources are often full of utopian idealism. Do not think deeply about the details of how to implement the plan, or even skim it, or explore deeply the understanding of the competitive situation and opponents and the coping strategies. This situation is most common among young entrepreneurs with less social experience. In the venture capital industry, the law that "love alone is not enough" has also been confirmed, and it is not enough for entrepreneurs to have enthusiasm and creativity. Entrepreneurs must be qualified and have the potential to be trained as entrepreneurs. Natural entrepreneurial seedlings are quite rare, and even if you are, it is difficult to identify them. Entrepreneurs need down-to-earth performance to prove that they are good materials worth cultivating. There is a difference between entrepreneurs and excellent enterprise management talents. Without management experience and training, it is difficult for the former to control the development of entrepreneurial enterprises and rely on the strength of external management talents. China people are famous for their entrepreneurial genes in culture, and they are also most likely to fall into misunderstanding. The state encourages employment-oriented entrepreneurship, but entrepreneurs who aim to become entrepreneurs must make a decision before moving.