The main categories of cell phone advertising

It is generally believed that cell phone SMS advertisement is the promotional information of goods or services presented in the form of SMS on cell phone terminals, which is released and transmitted through the carrier's network. It is mainly disseminated and published by advertisers on a paid basis through SMS agents, relying on the wireless network of carriers.

Compared with traditional advertising, cell phone SMS advertising has distinctive features. First, the cost is low. The average service price of SMS advertising in the market is 3 cents to 7 cents a piece. The low price attracts many undercapitalized businessmen. Secondly, the covert nature is strong. SMS advertising has a strong privacy, cell phone users receive SMS advertising is often deleted by themselves, the relevant law enforcement agencies are difficult to find. Third, the mandatory dissemination. Cell phone users can only turn off the short message function to refuse SMS advertising.

The advertisers of cell phone SMS ads can be divided into three categories.

The first category is unscrupulous advertisers. They take advantage of the loophole that makes it difficult for operators to verify the content of SMS messages and send tens of thousands of SMS ads to cell phone users through mass transmitters and specific software.

The second category is service providers that work with network operators. They often send SMS ads about changing ringtones, weather forecasts and other services in order to get cell phone users to buy various types of paid services.

The third category is merchants. They often release SMS ads promoting goods and services, some of which are suspected to be illegal.