What are the advantages and disadvantages of four traditional media advertisements?

The traditional "four major advertising media" are television, radio, newspapers and magazines. In the advertising industry, TV media and broadcast media are called broadcast media; Newspapers and magazines are called print media to distinguish them. First, the advantages of newspapers:

1 has a wide spread and a large number of readers, which is relatively stable.

The distribution area and distribution target of newspapers are clear and selective.

3. Flexible arrangement and strong timeliness.

Newspapers have special news and authoritative lines, which make advertisements invisible and increase credibility.

Newspapers have preservation value, and there is no time limit for reading their contents.

Advertising costs are relatively low.

Disadvantages: 1 Readers need a certain reading ability and are limited by their educational level.

Affected by materials and technology, the printing quality of newspapers is not as good as that of professional magazines, direct mail advertisements, posters and other media.

3 short timeliness.

4 the degree of attention is not high.

Second, the advantages of the magazine: 1 high reading rate and long storage period.

2. Targeted, clear reading class and object.

This magazine is well edited, beautifully printed and expressive.

Disadvantages: 1 poor timeliness.

2. The magazine is very professional and has a narrow readership.

Third, the advantages of radio broadcasting:

1 has the advantages of fast spread, wide range and strong timeliness.

The audience is clear, the advertising language is popular, and the goal is easy to grasp.

3. Low production cost and broadcast cost.

Listening with you is more common and less limited by time and space.

Disadvantages: 1 poor information retention.

Fourth, the advantages of TV: 1 rich expressive force and strong appeal.

Wide spread and strong penetration.

Strong entertainment and high attention rate.

Disadvantages: 1 information retention is poor and cannot be repeated.

Second, it is expensive.

3 is not conducive to in-depth understanding of advertising information.

The actual ratings of TV advertisements are difficult to count.