Traditional enterprises to embark on the road of e-commerce, will face what aspects of change

Traditional enterprises to embark on the road of e-commerce, will inevitably face four aspects of change, namely, technological change, structural change, process change and cultural change.

1. technological change

The Internet has become the world's most popular and reliable medium of electronic commerce. Traditional enterprises into e-commerce must first consider the full adoption of Internet technology, whether it is the customer and market communication, communication between group members, internal communication, or enterprises and the supply market, suppliers, and partners to try to use the mature Internet technology. The biggest advantage of Internet technology is that the enterprise's e-commerce system can have a large number of users, without having to maintain them one by one. In the construction of e-commerce, do not consider from the overall, integrated aspects, and choose a point solution, that is, in each link (such as sales, service, production, logistics, supply, etc.) using different e-commerce solutions, can not communicate with each other, in the actual construction of e-commerce, we must consider the establishment of an integrated data and information center. Nowadays, traditional enterprises often have different systems to solve different business problems, such as financial management, sales and inventory management, production management, human resources, customer service and other independently operated management systems; and in some group companies, each independent company has an independent management system, which usually makes it difficult for the management to answer some of the simplest questions such as "how many employees and how many customers does the group actually have? This situation usually makes it difficult for the management to answer some simple questions, such as "how many employees, customers and suppliers does the whole group have", "how much sales have been accomplished today" and so on. In an e-commerce environment, business data is decentralized, so it can respond accurately and quickly to market and customer demand. Traditional enterprises to e-commerce, must use the Internet technology, data integration technology, electronic integration technology.

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2. Changes in Processes

Changes in business processes stem from the fact that enterprises must improve overall efficiency to respond to the market and customers, such as advocating self-service, and actively implementing an internal electronic workflow to accelerate the timeliness and completeness of the information collection. In the market management, sales process and customer

morning service links, the realization of customer self-service, can be at a lower cost to improve customer satisfaction and loyalty. The implementation of self-service in the enterprise employees, such as employees Yun employment, leave approval, allowance calculation, expense reports, etc., can be at a lower cost, faster and more accurate in the amount of events, the change in business processes, also reflected in the enterprise to adapt to the realization of the supply and marketing business in the electronic marketplace, in the purchase of raw materials Chapter 1 e-commerce Overtopping, the greater use of the reverse auction method, select the best suppliers; in the sales In the sales process is a positive auction to reflect their own quality, price and delivery speed to beat the competition. In the electronic trading market, the rapid head-to-head, will replace the traditional back-to-back competition mode.

3. Structural changes

In order to adapt to e-commerce and economic globalization, the enterprise structure, especially the structure of large groups of enterprises, must be re-adjusted. This adjustment is first reflected in the operating chain (such as sales, procurement, support, etc.) must realize the streamlining of institutions, multi-channel consolidation, information **** enjoy. In the production chain, it is necessary to gradually and quickly adapt to on-demand production, which some people now also call pull-type production. The key is that the front-end captures market demand or orders, and can immediately reschedule plans, optimize supplier management globally, adapt to customers' individualized production requirements, and achieve the goal of sending products efficiently. In the administrative chain, it is necessary to gradually adapt to the reality of enterprises engaging in e-commerce. In particular, it is important to start e-commerce operations with stricter legal safeguards. In addition, in marketing activities, human resource management should also be adapted to the new environment of e-commerce, to lower costs and more effective way to carry out business.

4. Cultural change

The traditional enterprise to e-commerce, means that their own business radius in a short period of time quickly enlarged, forcing the manager of the enterprise to turn to a global way of thinking. His business is no longer a region or a country, but the world. A study has been done - a pure walker's daily life radius is usually within three miles; a cyclist's daily life radius is 10-15 kilometers; and a car driver's daily life radius can reach 100 kilometers, i.e., he can adapt to living in one city, working in another, going to a third city for leisure, and then moving to a third city for work. In other words, he can adapt to the lifestyle of living in one city, working in another, and going to a third city for leisure and vacation. In this way of life, his experience of life is of course completely different. The same is true for businesses. Under the traditional business model, it is very difficult for a company to expand the radius of its business activities to the whole country, not to mention integrating into the global economy. Engaging in e-commerce, on the other hand, can help a company achieve these goals in the most convenient way. Think globally and realize all production and business activities. On the Internet, "now" means every hour of the 24 hours, without the distance of time and space, everything must be quickly realized.

5. Competition and cooperation of the change

E-commerce in a wider range of resources and advantages of the integration, trying to establish a more reasonable economic ecosystem. Collaboration is more important than mere competition in this environment, which leads to changes in dealing with relationships between businesses in the e-commerce era.