How do tea franchisees analyze their competitors before opening a shop?

So? Look at the following introduction together. First, the price of competitors' products The price survey of competitors' products usually refers to the investigation of the price of standing products, comparing with the price of tea brand products chosen by oneself, and then determining whether the area is suitable for opening a tea shop by itself according to the specific situation. This investigation team mainly investigates products with a certain turnover or gross profit. If the price of competitors' products is too low, even lower than the product price line, and the nearby tea shops have formed vicious competition with each other, then franchisees should consider choosing another place. Second, the competitor's incoming passenger flow can be used as an important reference for the competitor's tea shop management system. Because the consumers of tea shops are generally middle-aged, the respondents are mainly concentrated in these groups. On working days, weekends, holidays and other different times and different dates, we can investigate the number of customers entering the store, and we can also count the proportion of customers entering the store to the number of people surveyed. Third, the composition of competitors' storefronts The investigation on the composition of competitors' storefronts is mainly to provide reference for the design of their own tea shops. You can investigate the area, overall design, sales system and so on of rival tea shops in the business circle of the target store. For example, the overall layout, design style, whether there are boxes, display cabinets and high cabinets of competitors' tea shops, how many employees there are, and how to make sales. Fourth, the product composition of competitors. Investigating the product composition of competitors' stores can be used as an important reference for their milk tea shops to classify products. In general, the focus is on in-depth and detailed investigation of the main products. In particular, it focuses on the quantity of products to provide reference for how to purchase goods in the future. For example, the fragrant Tieguanyin in competitors' stores sells better, so you can consider adding more fragrant Tieguanyin products when you purchase. ? The above four points can help you understand the strength and layout of competitors. Just make adequate preparations for opening a tea shop for yourself.