Profit means of exhibition

Exhibitions usually have the following five main benefits.

1, enterprise participation fee income

The main profit of the exhibition is the income from selling exhibition booths. In this mode, the booth fee income and the profits generated are the most important income and profit sources of the exhibition, and other income such as exhibition tickets and exhibition services are only supplements.

2. Ticket revenue

Exhibition ticket sales revenue is the main profit source of the exhibition. In this mode, the income from tickets and the profits generated are also considerable, which together with the income from booth fees constitute the main income and profits of the exhibition.

3. Corporate sponsorship income

The profit source of the exhibition is mainly related to sponsorship, exhibition tickets and booth fees, and his income is relegated to a secondary position.

4. Additional service income of the exhibition, such as a large demand for souvenirs and office consumables, rental income of exhibition tools in the exhibition hall, income from entering and leaving the exhibition, etc.

5.zf subsidy

Because there are four main management modes for exhibition design venues in China: direct management by government agencies, management by local enterprises, joint venture management and entrusted management by foreign or foreign enterprises. Some large-scale exhibition activities with great influence and pushed by the government are planned with special subsidies. Even without subsidies, the government will give great support and convenience to influential exhibition activities from many convenient conditions such as traffic diversion, strengthening security forces, power security requirements, and telecom operators' security, which greatly ensures the safe, stable and barrier-free conduct of the exhibition.

6. Profit model of exhibition e-commerce.

The positioning of the exhibition website is to provide various marketing services for all exhibition activities and enterprises. Exhibition e-commerce has expanded the channels of exhibition publicity, investment promotion and exhibition invitation, and realized the effective interaction between physical exhibitions and online exhibitions; Optimize exhibition management, improve efficiency, reduce costs, extend exhibition services and functions, provide high value-added bundled one-stop services, and effectively target customers. If the exhibition e-commerce business can be listed, it will be an important new profit source for exhibition enterprises.

The operation of online exhibition business focuses on online exhibition, online advertising, network information value-added services, database marketing and so on. In addition to the profit mode similar to the traditional B2B website, that is, advertising and collecting membership income, exhibition websites can also sell supporting products of exhibitions, such as exhibitors' directories, exhibition magazines, exhibition publications and so on. In order to make a profit, the exhibition website should be developed and maintained individually for different users, such as organizers, exhibition service providers and exhibitors, so as to ensure that the website interface is friendly, navigation is accurate, network speed is smooth and search is in place. At the same time, strengthen the integration of related resources of exhibition projects, make the website a platform for information and trading, and provide various services such as exhibition positioning, market research, brand promotion, channel and customer resource sharing.

7. Social welfare

The exhibition has gathered a large number of people and information flows, and is an important place for merchants to obtain information and carry out marketing. At the same time, it will promote a series of social and economic scale benefits such as commerce, transportation, transportation, hotels, catering, shopping and tourism around the exhibition hall, which will effectively promote the development of the city. This is also the result that the government hopes to actively promote and need. Although this social benefit can not be directly reflected in money, it will play a role in promoting and publicizing the same exhibitions in the future, just like the brand effect.

8. Comprehensive profit income

The sum of all income and income of the exhibition minus all expenses is positive. The bigger the data, the higher the profit.