What are the advantages and disadvantages of traditional marketing?

Disadvantages of traditional marketing:

It is difficult for enterprises to achieve a variety of business objectives under the relaxed marketing environment, and the products lack sufficient adaptability. Enterprises should provide more services for the selected middlemen and bear certain market risks.

Advantages of traditional marketing channels:

1. is conducive to controlling marketing and improving the enthusiasm of middlemen.

2. It is conducive to close cooperation with middlemen and get a lot of assistance in promotion.

3. It is conducive to improving the operating efficiency of production enterprises, saving costs and reducing sales costs.

4. It is beneficial to improve the service quality of middlemen to customers.

5. Refuse competing products to enter the same market, and improve the international competitiveness of enterprises. Rely too much on middlemen.

6. The policy of narrow market coverage means giving up some potential customers, and the channel width is extremely limited.