China's old brands

China's old brands include Tongrentang, Dogfood, Bakelite, Yunnan Baiyao and so on.

1, Tongrentang

Tongrentang brand was founded in 1669. Since 1723 for the Qing Dynasty Palace for the imperial medicine, through eight generations of emperors for 188 years. Tongrentang Group adheres to the main direction of traditional Chinese medicine, and now has formed five segments in its business pattern, with pharmaceutical industry as the core, and health and wellness, medical care and pension, commercial retailing, and international pharmacy as the support, and constructed a big health industry chain integrating planting (breeding), manufacturing, sales, medical care, recreation and R&D.

2, dog indifferent

Dog indifferent Group Co., Ltd. to dog indifferent flavor buns as the leading products, known as "Tianjin three great" first, one of the old Chinese brand, is the national intangible cultural heritage. Founded in 1858, it is one of the first batch of old Chinese brands recognized by the Ministry of Commerce, and has won the honors of "National May 1st Labor Certificate", "National Advanced Private Enterprise in Employment and Social Security", "China's Top Ten Catering Brand Enterprises" and so on.

3, Baichuazel

Baichuazel was born in 1931, is China's longest history of the famous skincare brand. With the balanced and harmonious way of oriental skincare, as a leading brand of skincare in China, the group's brands include Biotrue Herbal, Biotrue Men's, Sanshenghua Skincare, Sanshenghua Cleansing, Sea Secret, Qi Yun, Little Sparrow Lucky, Belle and so on.

4, yunnan baiyao

Yunnan baiyao was created in 1902, set brand, product and company name in one, the industry is recognized as the most innovative representative of the old Chinese. 1993 as the first stock listed in yunnan, 1999 comprehensive modernization of the enterprise reengineering, from 2016 to 2019 to complete the Mixed reform and overall listing, for the company to create another hundred years of glory has laid a solid institutional mechanism foundation.

Laozhi Logo

The graphic outline is deepened according to the shape of the Chinese seal, and the sub-shape is skillfully connected into a combination of two Chinese characters [字][号], and the graphic of [字][号], which is aptly expresses the significance of China's old Chinese character. The [character][number] is tightly integrated and self-contained. It shows the profundity of Chinese culture, and it also foretells the charm of traditional culture's vigorous vigor in modern society.

The technique of seal carving with gold and stone also shows the sense of history of the old firm, highlighting its long-lasting flavor, and the accumulation of time. The [character] [number] graphic up and down the integration, reflecting the commercial circulation and the old with the influence of each other *** with the development of a better future.

The strokes of the new logo are more fluent, and the strokes are thickened, the original logo is softer and weaker, and the thickening enhances the sense of power, the sense of historical vicissitudes and a sense of stability; the original frame is a very neat square, and the adjustments are in the form of seal engraving, with a strong flavor of gold and stone and seal; the strokes are adjusted to be more mottled to further emphasize the cultural flavor and historical value of the "old Chinese brand".

The ratio of the original logo's positive and negative shapes was not very coordinated, and the designers of Dongdao made great efforts to make fine adjustments on this point, and the adjusted logo was visually more perfect. At the same time, the original logo's color brightness contrast is weak, the use of color is old, adjusted logo color selection can best represent the Chinese cultural characteristics of the red logo graphic colors, the use of monochrome to enhance the color in the brightness and hue on the recognition, easy to apply in a variety of materials.

Reference: Baidu Encyclopedia-Tong Ren Tang

Reference: Baidu Encyclopedia-Yunnan Baiyao