The influence of China traditional culture on China people's consumption psychology and behavior.

This paper briefly expounds the influence of China traditional culture on China people's consumption psychology and behavior: China culture emphasizes people-oriented. Although the phenomenon of three or four generations living under the same roof has decreased, the traditional family ethics has remained, and the interdependence between sons is obvious. The family of China people is often a consumption unit. In China, individual consumption behavior is often closely related to the behavior of the whole family. Therefore, in China, individuals should consider not only their own needs, but also the consumption needs of the whole family. Family life cycle must be considered when making market analysis, and it is of marketing significance to study the characteristics of each cycle carefully. For example, from the young single stage, to the wedding stage, to the birth stage, and then to the children's departure stage, each stage has different consumer psychology and consumer demand. This situation makes enterprises pay attention to the multi-function, multi-purpose and comprehensive characteristics of products in product development and marketing services.