What is Alibaba's business model?

Alibaba's e-commerce operation mode is simply to provide a platform to serve small and medium-sized enterprises. From raw materials and production equipment to after-sales and logistics. , forming an ecosystem of upstream and downstream enterprises.

Alibaba's operating model mainly has the following characteristics:

Specializing in information flow and collecting a large number of market supply and demand information.

E-commerce in China will go through three stages: information flow, capital flow and logistics. At present, it is still in the information flow stage. Although the trading platform is not technically difficult, no one uses it, and enterprises basically have no demand for online trading, so it is of little significance to do online trading. This is the biggest feature of Alibaba, which is to do what can be done today and develop e-commerce step by step.

On the basis of fully investigating the needs of enterprises, Alibaba integrates and classifies the information collected by enterprises to form a unique column of the website, so that enterprise users can obtain effective information and services.

Extended data:

Alibaba Network Technology Co., Ltd. (Alibaba Group for short) was founded in Hangzhou, Zhejiang Province on 18, headed by former English teacher Ma Yun. Alibaba Group operates a number of businesses, and also obtains the support of operating business ecosystem from the businesses and services of affiliated companies. Business and affiliated companies include: Taobao, Tmall, Juhua, AliExpress, Alibaba International Trading Market, 1688, Ali Mama, Alibaba Cloud, Ant Financial, Cainiao.com, etc.

In May 2003, Ma Yun invested 1 100 million yuan to establish a personal online trade market platform-Taobao. On June 5438+ 10, 2004, Alibaba invested and established Alipay Company to launch intermediary-based secure transaction services for China e-commerce market. 2065438+On September 19, 2004, Alibaba Group was officially listed on the new york Stock Exchange, with the stock code "baba".

References:

Alibaba Mode _ Baidu Encyclopedia