What is the popularity of film and television art?

As a mass media, film and television itself is a unique culture and art. Because of the popularity of appreciating elegance and vulgarity and the uniqueness of video communication, film and television art has the widest audience. Film and television, a new "public discourse space", is spreading to a huge unorganized group.

Group refers to the isomorphism of people with certain social and psychological characteristics. Group members usually interact, influence and cooperate under the guidance of certain value norms and goals. As a film and television audience group, it is a group that occasionally gathers together for some reason, that is, a huge unorganized group. The same situation, such as the audience in the stadium, the onlookers of the open-air stage performance, etc. Here we are concerned about the spread of large groups without organization.

Then, as a mass media, how does film and television affect the members of this unorganized group, that is, the psychology of the audience, thus showing the convergence of clothing behavior?

From the perspective of clothing psychology, clothing behavior shows a comprehensive value among many factors that affect clothing behavior. A behavior first depends on external stimuli (external causes), that is, various factors of the external environment, and the external causes of clothing behavior are complex and changeable; External factors have an influence on people's psychology. Individuals respond to external factors with different psychological states or psychological processes (also called internal factors), and treat external stimuli in different modes and levels and show them in their behaviors. [3]

Among many factors affecting clothing behavior, film and television, as a mass media, is a very important external cause. Both the early goal theory and the magic bullet theory exaggerated the influence of mass media. In fact, in the process of communication, the audience is more like customers who walk into the canteen with their own choices. This paper uses the theory of communication to analyze the audience of film and television audience.

1, need to meet.

Watching movies or TV has become the most important leisure activity and entertainment besides work and study. Film and television art has the function of aesthetic entertainment. Through art appreciation activities, people's aesthetic needs are met, and at the same time they get spiritual enjoyment and aesthetic pleasure, and their body and mind are influenced and infected by truth, goodness and beauty, and they get pleasure and rest.

Modern psychological research shows that film and television art can give viewers visual and auditory physiological enjoyment and give people physical and psychological pleasure through pure formal characteristics. Modern psychology even thinks that film and television art has the function of compensation and catharsis, that is, the audience can get the compensatory satisfaction of their wishes under the screen or under the screen, and at the same time the audience's repressed emotions can be vented. For example, if you are in a bad mood, you will feel better when you see the frustrations of the characters in film and television dramas. Film and television art has aesthetic, educational, entertainment and cognitive functions, and plays an increasingly important role in people's daily life in contemporary society.

2. Selective attention

The processing process of mass information in the audience's mind is called "black box" by communication researchers, and it is believed that understanding the content of "black box" is conducive to a deeper understanding of the laws of media communication activities. Of course, the film and television media are very concerned about the attention of the film and television audience. Psychological research holds that attention is a very limited psychological resource, and attention is selective. This selectivity is regular. The physical characteristics of stimuli, the meaningful relationship between stimuli, the relationship between stimuli and individuals, and the knowledge and experience of individuals can all affect the choice of information. [4]

For film and television audiences, costume art has great attraction. In film and television dramas, costume designers show the artistic expression of film and television costumes through styles, colors, fabrics and other means. Film and television audiences follow the development of the plot in the transformation of light and shadow. While appreciating the beauty of art, they are also deeply attracted by the charm of film and television costumes. Madonna, a famous American movie, video and song star, showed 85 costumes, 39 hats, 56 earrings and 42 hairstyles in the movie "Argentina, Don't cry for me". [5] In the face of this huge visual feast, the audience is dazzled, but they still have a soft spot for individual clothing, which is inseparable from the audience's personality, hobbies, occupations and other characteristics. It is worth mentioning that film and television viewers often pay attention to the clothes of the stars they admire. In 1980s, American actor Tom Cruise played a promising young pilot in Top Gun, which made up for the wearer's short stature and soon became the object of imitation by young people.

3, * * Ming

Film and television have opened a vivid window for us to see through Chinese and foreign cultures. It can reproduce history, let the audience intuitively feel the changes of the times and the vicissitudes of society, shape typical characters and environments, and provide the most universal and authentic life experience. Life is the source and foundation of film and television creation, and film and television refine and process life and present it to the audience. The screen reflects the daily real life itself or its reconstruction, performance, abstraction or virtuality, and film and television have become life itself. Therefore, film and television are easy to get close to people's hearts.

Film and television costumes are also realistic or close to life, which can bring people the most intuitive feelings. The role of film and television plays an explanatory role in the world life, which is imagined by the audience of film and television. In the process of savoring, * * * arises spontaneously. Earlier, Maggie Cheung, the winner of the film, performed the cheongsam fashion of old Shanghai in Ruan. The audience felt Ruan's graceful demeanor and bumpy life, and at the same time, they made a * * * sound for the unique cheongsam complex of China women. People are looking for emotional appeal and spiritual belonging in the film and television world. Film and television costumes and the lifestyle of film and television characters have a subtle influence on people in real life.

Step 4 imitate

Film and television plays can be said to be a mirror of people's lives. People appreciate Byakki Smoker, and then they prefer to imitate Byakki Smoker's style. Fashion in film and television dramas always touches people's hearts, and the costumes and personal lives of the characters in the drama will also become the vane of people's pursuit of fashion. For example, in the 1920s, in the movie Breakfast at Tiffany's, the famous movie star Audrey Hepburn wore an exquisite "little black shirt" made by Chanel, and her pretty charm was overwhelming. After the film was released, women wearing small black shirts were everywhere on the streets of Europe. For another example, after the release of Hong Kong and Taiwan literary films "Happy Face" and "Burn, Firebird", many girls were infatuated with white tennis skirts and hooded bat shirts. [6]

It has become a social psychological phenomenon for the public to follow and imitate the costumes and hairstyles of the characters in the play. People often express their sense of connection with their favorite stars by imitating their clothes and behaviors, so as to find a sense of self-belonging. Imitation has become a common practice. It is said that in the 1920s, a modern Shanghai girl approached the cinema with a tailor and dressed herself as the most popular style in Hollywood. People often don't know what kind of clothes they are suitable for. Movies only provide people with convenient and fashionable references. So people look for clothes similar to their own age and occupation to imitate. Some accept it all, dress themselves up completely according to the clothes of their favorite stars, so that people can see the taste of fashion at a glance; Others, according to their own temperament and personality, rationally imitate the star's modeling style and re-create a unique self.