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Enterprise logistics management difficulties and solutions
First, the main difficulties of the current enterprise logistics
Enterprise logistics and logistics enterprises are two different concepts, enterprise logistics involves the flow of goods in all business nature of the enterprise. In the enterprise to solve their own logistics difficulties at the same time, but also gave birth to the rapid development of many logistics enterprises. Whether it is the enterprise itself or confined to logistics enterprises to talk about, the rapid exchange of goods in China need a strong circulation network can be completed.
Based on the local government for the construction of railroads, highways, expressways, fast track is the fundamental enterprise logistics. On this basis, by the cost of labor, circulation of the total cost of the *** with the impact, so that China's enterprises in the circulation of products there are several major comparative problems: First, the circulation of the cost is too high, the second is the circulation of the link is too cumbersome, and the third is the circulation of the natural inefficiency.
Enterprises in the control of logistics costs, the need to consider the issue of whether the main circulation channels are effective, enterprises in the choice of goods circulation channels should be based on the stage of development of the enterprise, according to the enterprise to seek the maximum development of the interests of the enterprise to consider. In the enterprise does not have the ability to build their own circulation network, should be actively taken with the logistics company's close cooperation, in the transportation routes as well as transportation costs, the need for both sides according to the market rules to develop.
Limited to the strong background of foreign-funded logistics, enterprise logistics in the choice of logistics companies will consider foreign-funded enterprises, but this is not necessarily consistent with the start of the enterprise, foreign-funded enterprises in the level of logistics to a certain extent higher, the charges are higher, which invariably increase the cost of enterprises in the start-up phase, so the choice of logistics companies as a collaborator, you need to consider is the enterprise's own affordability, whether it can maximize the sterilization of the enterprise. Therefore, when choosing a logistics company as a partner, you need to consider the company's own capacity, whether it is able to maximize the sterilization of cost savings, in order to set aside space for better development. For China's local logistics, we should try to learn from the experience of foreign logistics, learn from their management experience to make up for their own shortcomings due to the weakness of the capital, should be in the maximum local more SMEs to win the opportunity to provide high-quality and reliable logistics services.
The key points of reverse logistics management
Returns are one of the troubles encountered by enterprises, and in the early stages of development, we must consider the cost of returns, and endeavor to control the rate of returns, in order to seek the trust of the customer and long-term development. In different business areas, the return rate is different, in the enterprise pursuit of the minimum return rate at the same time, should focus on the return of goods where the problem, consider how to improve the relationship with customers, and how to maintain the first cooperation. Customer returns. The lack of a unified system of integrity management will make it impossible for enterprises to develop, and the key points of the management of counter-logistics should be put forward as a detailed and decomposed into various departments to be strictly implemented. Emphasis on reverse logistics will enable enterprises to win respect, making the development of more space.
Reducing the losses caused by reverse logistics, the need for enterprises to establish a unified system of industry standards, follow the industry's national standards, so that consumers in the return of the consumer to be able to choose other suitable products as a substitute. At the same time, it also provides a broad market prospect for the standardized production of enterprises. Timely release of enterprise information through the third party's platform, the stock of returned items and quality standards will help enterprises to become an open enterprise, which is the main strategy to reduce the reverse logistics. In the third-party platform, will effectively benefit the third-party software system platform, docking e-commerce, so that consumers in the return of goods feel uncomfortable so cumbersome, to be able to experience the enterprise's recognition of the consumer and the strong sense of service.
Three, the establishment of the information network platform
The establishment of the network platform of the enterprise information platform is a necessary element of modern enterprise logistics, the establishment of the network platform needs to rely on the technology of the IT companies, so in the IT companies in the enterprise relations, should be upgraded to a strategic enterprise relations, the information platform in the network will involve Corporate image, corporate products, and most importantly, the diversification of corporate distribution channels, market share is an important indicator of the enterprise, but also reflects the development of the enterprise in a certain period of time. Subject to the continuous updating and development of IT technology, the enterprise's network information platform will show the trend of continuous development and change, which is conducive to the enterprise's logistics channels more open, conducive to the enterprise in its own image of wide dissemination of the forefront of the times. At the same time, due to the wide dissemination of information platforms, horizontal competition between enterprises is becoming more and more intense, which requires enterprises in the pursuit of logistics costs under the overall control, to enhance corporate image, improve product quality, improve service quality.
On the other hand, the establishment of the network information platform will be a direct and objective response to the enterprise's price range of goods, is the most intuitive consumer visualization of the free platform, for consumers to select the desired items have a great desire to buy the attraction. The summary of all consumers is an important data of the enterprise, through a thorough and effective analysis of the database, can provide the most direct and objective data analysis for the high-speed development of the enterprise's logistics, will greatly reduce the enterprise's do not want the logistics expenditure, the enterprise through the comparison of data to study the most objective and effective sales channels, the direct control of the logistics factors, so that the development of the enterprise to make a breakthrough.
Four, logistics management flexibility
The development of e-commerce, so that the demand for high-volume, standardized into small quantities, personalized, fast. Enterprises need to be based on the actual needs of customers? Tailor-made?
In line with this, logistics management also needs to transition from rigid to flexible. In the logistics distribution of commodity types, should break through the traditional way of doing business, appropriate expansion of the original limited scope of business, according to the customer's specific customization requirements for distribution, so that the logistics variety of flexible and diverse. In the distribution time, based on the efficient information network and convenient distribution network, to achieve rapid response, agile distribution, and can provide users with appropriate logistics solutions according to the actual situation.
The reason why the current development of network marketing encountered obstacles, because there is a very difficult to bypass the ? Threshold? , that is, logistics. At present, the online payment problem has been basically solved, but the logistics (delivery) problem is not solved, even if the followers are more, it is unlikely that there will be a major development. Large-scale online marketing must have a highly efficient logistics system for support, otherwise, it reduces the cost of intermediate links down through the reduction, will be consumed in logistics, can not be directly feedback to consumers, thus failing to highlight the advantages of online marketing. It can be believed that the future of online shopping delivery will be more with good logistics conditions of enterprises such as professional logistics companies, chain stores, courier companies to undertake.
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