How to write a design description for a real estate poster?

1, design concept:

The theme of the poster I made mainly reflects our advertisers' sense of modernity and fashion, but also reflects our integration of traditional cultural elements. As an advertising student, we have to use multi-faceted and multi-level thematic elements to design advertising works.

Most of the modern advertisements show the fashion sense of advertisement, which seems boring. Chinese traditional culture has its deep cultural heritage, and the integration of Chinese traditional culture in advertisements can make advertisements more attractive and have more cultural connotations.

2, innovative thinking

Posters are simple and clear. The main body of the traditional ink and landscape painting background, set off the picture. Green notes, butterflies, and text are the main representatives, reflecting the fusion of modernity and tradition in our graduation advertisement exhibition.

Expanded Information

(1) The sea is a visual visualization of the plan, is the use of visual language will be the visualization of the performance of the creative ideas.

(2) The picture of the sea explains white, vivid and intuitive. A good picture of the sea Chen appeals to the white picture, with its real sense of survival and the appeal of beauty, performance has an irresistible publicity power.

(3) The advantages of the sea of white with its illustrations and text, to strengthen the rendering of the confession, vividly and correctly convey the information of the confession.