Traditional Culture Encyclopedia - Traditional festivals - What is the traditional marketing model?
What is the traditional marketing model?
The traditional marketing model is based on the famous 4p theory, which refers to product, price, channel and promotion respectively. The starting point of 4p theory is the profit of enterprises. In the new era, the new marketing theory regards the needs of customers and the profits of enterprises as equally important, or even more important. It can be said that the new marketing model is an upgraded version of the traditional marketing model. The traditional marketing model corresponds to the real economy, while the new marketing model is based on the Internet. The two are both opposite and unified, and only organic combination can exert the greatest power of marketing.
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