What similarities and differences do you think KFC and McDonald's have?

McDonald's mainly produces hamburgers, and the menu of "beef burger" as we know it comes from McDonald's. These videos are more suitable for Europeans and Americans. The market advantage of KFC is the unique taste of its chicken food, which is positioned as "a world-famous chicken cooking expert" and "delicious chicken is cooked in KFC", which is also the biggest difference between KFC and McDonald's. Therefore, compared with McDonald's, KFC is more suitable for the tastes of Asians, especially China people, and is more easily accepted by consumers in China. In recent years, although McDonald's has also strongly launched "Mai Xiang Chicken" and "Chicken Leg Burger" similar to KFC, KFC's 60-year experience in roast chicken can not be copied in a short time, and its image as a "roast chicken expert" can not be imitated.