How to develop and manage sales channels?

Development: 1. Respect the channel middlemen and give them due rewards.

2. Make good use of Internet development channels. Of course, it is more necessary to recognize people when talking about business through the internet.

There are many ways to actively develop channels, not necessarily advertisements, such as carefully planning a press conference, so that many customers will come to you.

4. Reward the first batch of channels. They have created special value for you, so you should give them special returns.

5. Channel development and brand development, the width of the channel is variable and changes with the change of the brand.

Management methods; 1. A highly controlled production enterprise can choose the type, quantity and geographical distribution of marketing intermediaries responsible for the sales of its products, and can control the sales policies and price policies of these marketing intermediaries. Such control is called highly controlled. According to the strength of production enterprises and the nature of products, absolute control can be achieved in some cases. Some large-scale production enterprises that produce special products can often achieve absolute control over the marketing network.

2. Low-level control If the production enterprise does not have the ability or need absolute control over the whole channel, the enterprise can often influence the marketing intermediary by providing specific support and help to the middleman. The degree of this control is low, and most enterprises control it in this way.