Traditional Culture Encyclopedia - Traditional festivals - What are the skills of soft text promotion?
What are the skills of soft text promotion?
1. Draft a news headline for Ruan Wen.
Writing soft advertisements should first consider the needs of readers, and whether it can attract readers' attention depends on this. It's not enough to attract people's attention. The title should also make readers feel tempted and have the desire to click.
2. Be good at using news idioms.
In the process of writing soft articles, we should be good at using some words used in news to enhance the newsworthiness of the text, such as words of time and place, such as "Yesterday", "When was it", "Month × Day" and "Recently".
Please continue to pay attention after the news release.
Soft-text advertisements should be closely related to the news when they are released, mainly because of the time and place of release, which is mainly manifested in the grasp of the release opportunity and the clever follow-up of news hotspots at that time when enterprises release soft-text advertisements.
4. Advertising information should be skillfully integrated.
"What to say" and "How to say" are two important factors that creators should first consider in the process of creating soft-text advertisements, so we must determine the theme and not put the cart before the horse.
5. News media distribution channels
News release companies can report news in authoritative media, which is the best way to establish a corporate image recognized by netizens, media, government and authoritative organizations.
What are the skills of soft text promotion?
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