What are the design skills of mooncake gift boxes?

Zhonghui Design (professional packaging design company) answers:

Excellent moon cake packaging creativity comes from designers' keen market insight, positive thinking, knowledge accumulation and rich experience. Creativity is the magic weapon for the success of packaging design. Before the specific thinking, mooncake packaging should first fully understand the enterprises and products that produce goods, generally starting from three aspects.

1, the basic situation of the market, such as the market characteristics and potential of the product, competitors, etc.

2. Basic information of consumers, such as age, economic income and cultural quality.

3, the basic situation of market-related products and their own products, such as new products on the market or old products on the packaging, including brand image and popularity, goodwill, trust, product price, quality, sales methods, etc.

After extensive understanding, designers can give full play to their imagination and creativity according to the information they have, make preliminary creative ideas, and finally determine the creative points after further deliberation, improvement and development.

1. Forms and methods of packaging creativity

Packaging can only be spread through certain forms of expression. Choosing appropriate forms of expression is the key link to correctly spread corporate image and commodity information. An appropriate form of expression can make one thing work and enhance the commodity of products.

2. Highlight the characteristics

Different products. Have different characteristics. This feature is often the personality that distinguishes an enterprise and its products from other enterprises and products. It embodies the difference between this product and other similar products. The attractiveness of enterprise products to consumers. Often not because of their * * *. But their personality characteristics.

3. Consumption orientation

The object of appeal of packaging screen is the identification group and influence group of products, and it is the ultimate consumer of enterprise products. In creative design, designers must know who to sell their products to. This is a positioning design with the theme of specific consumer groups of products. Consumer groups can be divided by age, gender, class, etc. Different products face different consumer groups. Only by thinking about the specific consumer groups faced by products can design have a direct effect, narrow the distance between products and consumers and produce a sense of closeness. ?

4. Emphasize the brand

Different products have different brands and commodity names, and personalized brand image is a powerful weapon to occupy the market. New products often win the favor of consumers with creative new images.

Step 5 win more with less

The least investment. Get the biggest return. This is the performance of business creed design, and the same principle can also be applied. However, the lack of design is the result of a large number of ideas and various schemes screening in the early stage, that is, the essence of packaging graphics and characters is integrated. Take the main color and simple arrangement of the package. Clear and concise packaging pictures make people feel noble, elegant and fashionable, which is rare and sometimes more complicated. This little is not simple, but highly concentrated after refining and summarizing.

Step 6 grasp the degree

Packaging design is a practical visual art, which has the duality of function and art. In order to achieve strong artistic appeal, all other visual art forms can be used as its means of expression, and the unique artistic expression of various painting languages is to convey commodity information. As long as it can express the theme of commodity attributes, it can be used by me. But there is a problem of degree, so we can't move it completely. Make the past serve the present, make foreign things serve China, and reflect the new point of re-creation. Let all kinds of painting forms become the microphone of commodity discourse and the symbol of commodity image.

7. It's hard to find what you can meet

In real life, some things can be encountered, and the unexpected random performance of packaging design is similar. For example, the expression of the abstract mechanism of packaging shading is an application of accidental shape, which is difficult to predict and cannot be set in advance due to natural coincidence. Although the accidental shape is hazy and vague, its charm is often unique and superhuman, which can be met but not sought. It is also one of the common methods to pursue visual freshness in packaging design.

8. Addition and subtraction

One of the symbols of the highest state of art is subtraction. In particular, the performance of graphics can not be comprehensive, so we should take its essence and express it in the simplest visual language. The premise of subtraction is addition. No more, no less. That is to say, draw all the elements to be involved first, compare them, grasp the typical ones, and scrutinize them repeatedly to achieve the purpose of deleting the complicated ones and simplifying them.

9. Strengthen and weaken

There are many kinds of packaging design products, and the creative expression varies from product to product. Some pursue the richness and delicacy of the picture, but need to strengthen the performance, while others pursue the simplicity of the picture, but need to weaken and dilute it. The strengthening and weakening here can be understood as the visual density of the packaging picture, which refers to the density of graphics and characters on the picture. Different packages have different visual densities.

The visual density of packaging pictures of ordinary daily necessities is very high, and all kinds of information are displayed on the packaging with the maximum image. The packaging of cosmetics and modern products is low-density design.

10. Monochrome wins.

Compared with the four colors, monochrome (including spot color) uses the specificity of wood grain, grass grain and animal grain in nature to make partial selection and reproduction, and uses it as shading decoration for various packaging boxes and bags, thus achieving a brand-new visual experience. This is the performance that design art is superior to natural phenomena. Designers reproduce common objects from unusual perspectives, which is the embodiment of re-creation. Packaging design shows the creativity of sword from the perspective of color, and monochrome can be considered. Achieve your gorgeous and simple pure and gorgeous effect.

The above contents are answered by a professional packaging design company-Zhonghui Design, hoping to help everyone.