How to do a good job of cross-border e-commerce promotion

Cross-border e-commerce enterprises want to achieve better promotion results, its biggest difficulty lies in how to do a good job of localization, localization services is an important factor limiting the development of many cross-border e-commerce enterprises. To do this well, not only do cross-border e-commerce enterprises need to be close to the localization of the design, service and other aspects, but also in terms of promotion. Through high-quality promotion tools to enhance the distance between cross-border e-commerce enterprises and overseas users, so as to achieve a higher turnover rate.

Group SMS is one such tool. Compared to traditional advertisements, mass text messaging is much more affordable, and if you're talking about reaching overseas users, mass text messaging has a much higher reach than mass emailing. That's why most cross-border e-commerce companies use mass text messaging in their promotions. In what ways can cross-border e-commerce companies use mass SMS promotion?

①Into the station browsing with the intention of new users to send notification SMS: new users into the station browsing, delayed to add the purchase of products and order products, according to this type of potential users, cross-border e-commerce enterprises can send targeted information to improve the customer's intention to buy. SMS to add specific product details link, easy to click on the user can directly understand the product details, plus purchase and order more convenient.

②Tracking the experience of overseas users who have recently purchased products: When overseas users buy products, cross-border e-commerce enterprises should not stop the service, in order to enhance the cross-border e-commerce enterprises and overseas users of the viscosity between the cross-border e-commerce enterprises need to open a window of overseas user feedback or service follow-up window, to understand the problems encountered by the overseas users who have purchased products. The more thoughtful the service provided by the cross-border e-commerce enterprise, the more likely it is to trigger users to buy twice, three times or more.

③Holiday and other activities to promote the promotion: during the holidays is the golden period of cross-border e-commerce enterprises to promote, cross-border e-commerce enterprises to organize promotional activities, you can use the mass text messages to let overseas users quickly know. Cross-border e-commerce enterprises can combine activities, preferential strength and other conditions to attract overseas users to produce transactions. When practicing holiday promotion, cross-border e-commerce enterprises need to understand which countries are more inclined to shopping sprees. Such as similar to Black Friday, Christmas and other cognitively more common holidays.

④Send promotional information to lost overseas users: cross-border e-commerce enterprises can collect and organize overseas users who have not logged in or purchased products for a long time, and formulate detailed promotional programs specifically for such overseas users. Whether it is an overseas user who has already made a transaction, an overseas user who has purchased additional products or an overseas user who has favorited products, in order to avoid the loss of overseas users, cross-border e-commerce enterprises need to send targeted promotional text to such overseas users, such as purchasing products, price reductions on favorite products, etc., so as to attract overseas users to learn about the details of the activities and facilitate the transaction.

⑤International SMS can not be limited to the promotion: cross-border e-commerce enterprises want to pull into the distance between the overseas users, to enhance the viscosity between cross-border e-commerce enterprises and overseas users, on the one hand, the brand should be done to the best, on the other hand, the service should be in place. If the communication between cross-border e-commerce enterprises and overseas users is limited to promotion, this will not help cross-border e-commerce enterprises to expand the market. During holidays and overseas users' birthdays, if cross-border e-commerce enterprises can send blessings at the first time, it will be faster and more effective to pull in the distance between cross-border e-commerce enterprises and overseas users, and establish emotional ties with overseas users, which will be more helpful for cross-border e-commerce enterprises to promote their brands.