What is the current situation and future trend of short films in China?

Personally, I think the development of short films in China is still good, and the future trend is quite optimistic.

In 20 16, when short videos broke out, content aggregation platforms such as Weibo and Today Headlines harvested about 60% of short video users. By 20 17, all participants in the short video industry are talking about how to make content like traditional media. 165438+1At the end of October, Er Geng, a short video content platform company, organized a short video content marketing summit on the occasion of its third anniversary. Today's headlines are also used by me, which is an indispensable software in my mobile phone.

With the popularity of 4G networks and smart phones and the fragmentation of attention, short videos with more vivid content are quickly welcomed. Several guests shared a report figure. By 2065438+June 2007, there were 560 million online video users in China, among which 93% were mobile video users. In the past four years, mobile short video users accounted for almost half of this scale. According to the data of China Short Video Market Research Report of iResearch, the scale of mobile short video users is expanding, and it is expected to reach 242 million by the end of the year, with a growth rate of 58.2%. At present, I am using automatic faster, volcano video and so on. There will be many interesting and beautiful videos for us to enjoy.

The advertising scale of mobile short video has also increased by 35 times in the past three years, from 550 million yuan in 20 13 years to1910 million yuan in 20 16 years. As a traffic platform, Weibo is also combing its own short video content. From my point of view, I think Weibo is quite good. Weibo's videos are the freshest videos and the latest news, which I think is really worth brushing when we have nothing to do. There will be great gains.