12. What are the main aspects of the market research budget?

When making a budget, we should consider the possible expenses as comprehensively as possible to avoid some unnecessary troubles in the future and affect the progress of the investigation. For example, there is no appraisal fee in the budget, but the results need to be scientifically appraised after the investigation, otherwise the awards cannot be announced or reported. In this case, the research group will face a very passive situation. Of course, unnecessary expenses should not be listed, and necessary expenses should be carefully accounted for and reasonably estimated. Overreporting and overreporting are absolutely prohibited. Unrealistic budget will not be conducive to the approval or competition of research projects. Therefore, it is the practice rule of formal research institutions to be comprehensive and meticulous, and to seek truth from facts. 13. What are the main steps of the project progress of market research? In the design or planning process of the overall scheme, it is necessary to stipulate the completion period of the whole research work and the progress of each stage, that is, to have detailed progress arrangements, so as to supervise or check the work of each stage and ensure the timely completion of the research work. The progress generally includes the following aspects: (1) demonstration and design of the overall scheme; (2) Design of sampling scheme and formulation of various specific details of survey implementation; (3) Designing, testing, revising and finalizing the questionnaire; (4) Print the questionnaire. Selection and training of investigators (5) implementation of investigation (6) computer input and statistical analysis of investigation data (7) writing of investigation report (8) evaluation, demonstration and press conference (9) publication of investigation results. The latter two aspects are not necessary for every survey, but the first seven parts are essential for general sampling questionnaire survey. 14. How to control the budget and project progress of market research? Once the scheme design is completed, the budget and schedule will be considered to ensure that the project is completed within possible financial, human and time constraints. In the process of making the budget, we should make a detailed cost-benefit analysis to see if the project should be carried out in full accordance with the designed scheme. Perhaps we should reconsider whether the project should be carried out. Both time and cost must be considered. A research project sometimes takes six months or more to complete. It is possible to risk losing the most favorable opportunity because of the delay in decision-making. For example, if the research plan of a new product is designed too long, other competitors may seize the market with their own products. Therefore, the results of cost-benefit analysis either show that the design scheme is cost-effective within the budget or not, and the research project should be suspended. Generally speaking, the research has not stopped, but the design scheme has been modified to reduce the cost: either a smaller sample is used or an email survey is used instead of a face-to-face survey. Therefore, the above five steps are not a gradual arrangement, but a repetitive process that must be constantly reflected. 15, the basic principles of choosing a market research company Generally speaking, when choosing a research company, there are mainly the following aspects: What is the reputation of the investigator? Do you usually finish the investigation project on time? Is it recognized as maintaining professional ethics? Is it elastic or elastic? Is the investigation project completed with high quality? What kind of investigation experience do you have? How many such experiences are there? Are there both technical experts and non-technical experts in the personnel structure of the provider? Can you have a good dialogue or communication with customers? Remember that the cheapest bid is not necessarily the best. In bidding, we should not only compare the quality, but also the price, so as to obtain a competitive bid. It is best to have a written tender or contract before the investigation project begins. Like other management decision-making issues, the decision to choose a survey service provider should be based on reliable information. 16. The function and main contents of the market research plan. The master plan design report describes the plan for implementing and controlling the research project. It not only plays the role of summarizing research projects, but also has the following functions. (1) is a contract or agreement between the client and the research project undertaker. Because some major decisions have been clearly written in the report: such as purpose, scope, methods and so on. Let all parties concerned agree, which will help to avoid or reduce the possibility of misunderstanding in the later stage. (2) The quality of report writing may directly affect whether the project can be approved or won the bid when striving for project funds, or competing with other research institutions for a project, or persuading the tenderer in bidding. The structure and content selection of the overall scheme design report varies according to specific circumstances, but generally includes the following aspects: (1) Summary: It is a brief summary of the whole report. Because important people may only read this part, it is necessary to be concise and provide enough information to help understand the basic content of the report. (2) Research purpose: explain the background of the project, the problems to be studied and various decisions that may be made, the social or economic benefits that the research results may bring, or the great significance in theoretical research. (3) Contents and scope of the survey: explain the main contents of the survey, specify the information to be obtained, list the main survey questions and related theoretical assumptions, and specify the scope and object of the survey. (4) Research policy and method: express the research policy in concise words, and explain the important characteristics of the research method adopted, advantages and limitations compared with other methods; The main contents and steps of the sampling scheme to be adopted; The size and possible accuracy of the sample size; What quality control methods are used; Methods of data collection and investigation; The form and design of the questionnaire, the methods of data processing and analysis, etc. Details can be written in the appendix. (5) Research progress and budget: list in detail the number of days and start and end times required to complete each step. The plan should leave some room, but it should not be delayed for too long. List the cost of each item in detail, and give the budget and total budget of each item realistically through careful estimation. (6) Appendix: Including several aspects: the list of the person in charge of the research project and the main participants. Explain everyone's professional expertise and the main division of labor in the project. The level and experience of the members of the research group sometimes play a very important role in the approval of the project. Technical description and details of sampling scheme. Technical explanation in questionnaire design. Description of data processing method and software used. Writing the overall scheme design report is a very important step. Ensure that the problems of management decision-making departments are transformed into research projects that can provide relevant, timely and accurate information, and the cost of the projects is not higher than the value of the information obtained. 17. What is the main work of the entrusted party (investigation company) during the investigation? (1) Find out the possible functions and limitations of the investigation and study, and give the client a general explanation at an appropriate time; (2) Require the provision of background materials on the business, policies and traditional practices of the client institution; (3) Discuss the key problems to be solved in the investigation and their nature; (4) Understand the decisions, choices or actions that customers may make according to the survey results; (5) estimate the approximate value of the survey information to the client in advance; (6) Ask for the requirements of the completion time of the investigation and the possible funds; (7) Explain the type of customer cooperation or participation; (8) Explain the moral responsibility of the investigation project to the client; (9) Enhance the confidence and trust of customers through frank conversation and professional technical introduction.