Public relations knowledge

Public relations, also known as institutional communication (English: public relations, so it is often called PR or public relations), is mainly engaged in management functions such as information dissemination, relationship coordination and image management affairs consultation, planning, implementation and service. Including selecting and creating organizational success, reducing the impact of organizational failure, announcing changes and so on. Similar to the face in China's traditional interpersonal relationship. [ 1]

In the marketing system, public relations is the only tool used by enterprises to build public trust.

Due to the increasingly detailed division of labor in society, the importance of public relations personnel is increasing, and many colleges and universities have set up public relations to train public relations talents in different fields for the society.

The nature of the public relations industry makes it inevitably have close ties with the media. At present, the enterprises in Chinese mainland's public relations industry are close to customers and media, so they are mainly distributed in Beijing, Shanghai and Guangzhou, as well as Chengdu and Wuhan.