How to promote snack bar franchise?

As a food industry promotional channels Department practitioners, I can briefly give the subject.

First of all, the background, the subject of this problem is too big, specific problems, specific analysis, can not target the program, the profile, forgive me. Promotion can be simply divided into: traditional channels and new media channels,

Traditional channels: If a large-scale formal publicity and promotion, the cost of general individual merchants can not afford. If the small-scale promotion, generally with the time, scope, effect and other aspects of the constraints,

such as the choice of radio, television, newspapers, large-scale bus body or station advertising. The cost is expensive and generally unaffordable for small businesses.

If you choose some of the so-called advertising newspaper (self-printed kind), homemade leaflets, light boxes, billboards, etc.. The effect is slower and less obvious, very inefficient. There are also a number of is only suitable for promotion during the event to use.

New media channels: such as small-scale dissemination can be seen immediately, but large-scale publicity is a very slow process, if you use the three-way channel promotion, the cost does not see how much cheaper than traditional channels. Most of the cheap money down, because compared with traditional media, although it has the flexibility of a wide range of characteristics of the outbreak, but may not have the effect of traditional media channels value.

Scale publicity and promotion is a very time-consuming and energy-consuming thing, individual merchants simply do not have any strength. But the power to focus on a certain point or a certain time on the activities of publicity and promotion, if you are willing to put your mind or a very good chance.

There is another option, screening a valuable, and really want to do well, but also willing to pay for the chain of franchise programs, not a better choice based on the competitive restaurant industry.

I hope the above answer can help the subject.