Why are digital collections so popular? What's the secret behind them?

Abstract: Why are digital collections so popular? What's the secret behind them? In fact, every digital collection is an image, prop or scene, which are the basic elements of IP. The more cultural brands, the easier it is to make digital collections that complement each other.

Digital collection refers to the use of blockchain technology to generate digital vouchers corresponding to specific works and artworks. On the basis of digital copyright protection, realize authentic digital distribution, purchase, collection and use. At present, digital collection has become a hot spot in the industry, with rich categories, including but not limited to digital pictures, music, videos, 3D models, electronic tickets, digital souvenirs and other forms.

In 2022, in order to celebrate the company's 10 anniversary, Ubisoft distributed a digital collection of robots to all employees. The digital collection of robots is supported by the blockchain technology provided by Tencent to the chain home. Each collection has a serial number certified by Chain Home, which is issued in limited quantities and cannot be tampered with or copied. Another example is the fantasy bear sold by a platform in conjunction with street brands in Jay Chou, which sold out in 40 minutes with a limited amount of 10000, and the sales volume reached 62 million. The rise of celebrity effect makes the digital collection market more prosperous. The core of digital collection is the value of IP, even the extension of fan economy.

At present, ants, Tencent, Baidu and other major Internet giants have carried out related businesses. Take the ant tribe as an example. Since the start of the security plan, 17 museums have joined it, and their digital collections have been released one after another. Ant chain has provided technical support for it. The appearance of digital museum has also injected new strength into the traditional culture of China.

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Author: win fish