As the "hybrid" battle intensifies, Link's sharp edge is in hand｜2023 Shanghai Auto Show

Author? ||How to get the English version of listed site? Gong Chenkuan

Editor? |? Li Guozheng

Published?

Published by |gbngzs)

At the National Convention and Exhibition Center (Shanghai), the venue for Auto Shanghai 2023, there is a "playground" that offers a piece of paradise for the audience. Here, a simulated racing area allows visitors to experience the fun of driving a Link car, and a VR experience area shows the application of Link's smart technology in different scenarios.......

It's located in Pavilion 6.1, the gathering place for the mainstream new forces. The entire 6.1 exhibition hall is ahead of other halls in terms of new energy and intelligent attributes, as well as a sense of the future.

▲VR interactive experience

Compared with its neighbors, whose visual styles are somewhat homogenized, it boldly displays its own style, combining light and shadow elements inspired by 24-hour urban life to divide up several Link neighborhoods, and adhering to Link's usual personalization and youthfulness. Its main feature is a full new energy lineup, featuring a full range of new energy models such as the Link 01 EM-P, Link 05 EM-P, Link 06 Remix PHEV, and Link 09 EM-P.

It is the Link booth. on April 18, Link held a press conference, the booth does not need to sign in, but still surrounded by the crowd, and even lined up outside the booth. In anticipation of the launch of the EM-P Super Extended Range Electric Program (EM-P Super Electric Program for short), which is based on the new CMA Evo architecture, Link's 08, equipped with the program, was unveiled at the same time.

The direction that Link is focusing on is also one of the high points that major automakers are vying for at Auto Shanghai 2023 -- plug-in hybrids. According to incomplete statistics, this session of the auto show, the global debut of more than 150 new vehicles, including new energy models accounted for nearly two thirds, and pure electric, plug-in hybrid models are the two main attractions.

In Hall 6.1, the pure electric route and products are a major feature, while Link's EM-P super-electric program adds another splash of color to the hall, representing the plug-in hybrid route to a new level.

Born at the same time as the mainstream new forces, Link has successfully established a high-end brand positioning and image. Rapid change is in Link's blood, and it is now accelerating its new energy strategy.

Behind the accelerated transformation, Link has a higher ideal and mission. At the conference, Lin Jie, General Manager of Link Automotive Sales Limited, said, "Link will continue to challenge conventions, provide users with more diverse, more high-end, more Link new energy solutions, and continue to change mobile mobility."

01.

Better Solutions for the New Energy Era

Leader EM-P Ultra Electric Solution treads on the industry's momentum.

At this year's China Electric Vehicle 100 Forum, Ouyang Minggao, vice chairman of the 100, academician of the Chinese Academy of Sciences, believes that in the near to medium term, plug-in hybrid will become the mainstream development route.

The pure electric route is not the only program in the era of new energy vehicles. From the point of view of market performance, plug-in hybrid products are a latecomer, and are ushering in a booming period of growth.

In March of this year, plug-in hybrid car sales increased three times as much as pure electric. In the first quarter of this year, the plug-in hybrid market sales of 433,000 units, an increase of more than 74%.

▲Link 08

Cui Dongshu, secretary-general of the National Passenger Vehicle Association (NPVA), believes that the core factors for the strong growth of plug-in hybrids are twofold: first, breakthroughs in plug-in hybrid technology; and second, higher acceptance among domestic consumers, who want to experience the driving experience of a fuel-vehicle and the convenience of replenishment, as well as the energy-saving and intelligent The demand for energy-saving and intelligent.

Plug-in hybrid development prospects are also more optimistic. CITIC Securities research report predicts that, in the long term, the plug-in hybrid market sales are expected to reach 4 million units in 2025, accounting for 30% of the overall new energy passenger car market.

This means that the plug-in hybrid field has more room for development, belonging to the blue ocean market. Therefore, many car companies have made efforts to launch a variety of plug-in hybrid products at this Shanghai Auto Show. How can we make a big splash in the plug-in hybrid field that is intensifying in the involution? All entrants are thinking.

Every era has its own favorites, and the era of new energy vehicles is no exception. When other companies are still searching for answers, Link has already given the optimal solution - a company that has the technical know-how can always find a solution to the problem one step ahead of others.

Leader's hybrid layout has a long history. As early as 2018, when most car companies are ready to fight the pure electric market, Link launched the Link 01 PHEV, and gradually make the bureau bigger. 2022, in the plug-in hybrid field bubbling up the development of the first signs of the time, in time to launch the Link intelligent electric hybrid Lynk E-Motive, to achieve can be oil, can be electric, can be extended range, downward compatible with pure electric and extended range - -that's the technological route for all the new forces.

▲Lynk E-Motive technology exhibition

In the strong technical strength and product strength support, Link's hybridization has been recognized by the market. 2022, Link's plug-in hybrid sales increased by 165% year-on-year, and the new energy process is ahead of other fuel brands. In that year, Link's overseas shipments amounted to 35,588 units, of which new energy accounted for 97%.

Time to 2023, the plug-in hybrid market competition has become more intense, if you want to continue to cultivate this market, to stay ahead of the game, you have to put out a lot of effort. Relying on the technological precipitation of the previous years, Link continues to make great efforts to launch the EM-P Super Extended Range Electric Program at this auto show.

Only a strong supply of branches and leaves can bear fruit, and the EM-P Super Extended Range Electric Program is based on the Link Intelligent Electric Hybrid Technology Platform. At a time when charging is difficult, range is discounted, and complementary energy technology and facilities are imperfect, the EM-P Ultra Electric Program can effectively alleviate these anxieties and is a better solution for the new energy era.

Compared with traditional car companies that are still in a period of deep adjustment, Link's transformation thinking is always one step ahead. The new energy wave is irreversible, and Link has completely stopped the research and development of fuel-only models to focus on new energy models.

By 2025, all of Link's products will be equipped with intelligent electric hybrid technology, electrification of the entire product line, the use of green power to reach 100%, and the application rate of recycled materials for key components to reach 25%, leading the industry.

02.

Super range extender, super where

The hybrid market has already started a melee. Taking this year's Shanghai Auto Show as a starting point, a new war belonging to plug-in hybrids is about to start. In this war, the user is the key to the car companies to win or not.

The technical routes and products on the market are so diverse that users can't directly give their judgment, but through the product experience, they can connect the touchpoints and needs together. This requires companies to push the technology and products, must have a multi-scene and both hard and soft strong experience attributes.

This is the case with the EM-P Super Power program. Take Link 08 as an example, it is equipped with this program for the first time. Compared with other models of Link, Link 08 is completely renewed in terms of design, intelligence, power, etc., and can meet the needs of plug-in and pure electric power in various aspects, so that the "super" in the EM-P super-electricity program is implemented in every differentiation advantage.

First of all, Link 08 brings users lower cost of ownership and better driving experience.

From the market performance of mass-produced models, add-on models are prone to high fuel consumption at high speeds, decaying acceleration performance, and low energy conversion rates. The EM-P super-electric program adopted by Link 08 effectively solves these problems by supporting a three-motor four-wheel drive (P1+P3+P4), which contains a new electric drive DHT Evo, and a new independent rear-drive motor.

At the same time, its three-motor four-wheel-drive version accelerates to 100 kilometers in less than 5 seconds, with a combined power of more than 400kW and a maximum torque of more than 900N-m, so that there is no power fade or weak pickup even on the highway. On dry asphalt roads, the Link 08 can achieve a maximum gradient of 64%, making it easy to conquer the Sichuan-Tibet route.

The Link 08 brings users a purely electric driving experience. Relying on the EM-P super-electric program, the engine stays in the high-efficiency operating range for a long time, which reduces fuel consumption and allows the product to be purely electric in some working conditions, making the experience close to that of a pure electric car.

Secondly, the Link 08 can effectively alleviate the anxiety of using electricity, so as to use electricity without worry.

For urban users, driving in the city accounts for nearly 70% of the total, and a programmable EV can cover most of the driving scenarios. But the remaining 30%, such as long-distance driving, users will encounter the problem of replenishment.

EM-P supercharging solution supports oversized flat battery layout, which can enhance the inductance, performance, driving control and range of the vehicle. In terms of range, which is most perceptible to users, the Link 08 is equipped with a 39.6kW-h lithium ternary flat panel battery, which provides a pure electric range of up to 245 kilometers (CLTC) and a combined range of 1,400 kilometers (CLTC).

This means that even in super first-tier cities, the pure electric range of the Link 08 can meet the user's commuting needs, and the combined range of 1,400 kilometers can meet the user's needs for poetry and faraway places during holidays and alleviate the cost of charging time.

In the post epidemic era, traveling has become a must for users to relax. Link 08 builds a fortress of energy for users. In extended range electric mode, the car generates power continuously through an 80kW generator, giving the car a power reserve of more than 200 degrees.

If the Link 08 is fully fueled and charged, users can rely on the car's 3.3kW external discharge function to get enough energy even if they live in the mountains for half a month where they can't replenish their energy.

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