What are the common online marketing methods for small and medium-sized enterprises?

The more commonly used online marketing methods are:

1, video marketing

In 20 17-20 18, short videos showed the communication ability, especially the live broadcast of some vertical e-commerce, which greatly changed the online marketing strategy of traditional enterprises. Previously, a network hit drama sold 70 million in five hours, setting a new record for live video sales, which is also the direct reason why everyone is striving to be an "online celebrity".

2. Content marketing

65438+100000+has become the cooperative direction of new media Bian Xiao and Qi Xin. Although this is an era of information flooding, high-quality content is still scarce after all. Therefore, when you are trying to create hot articles, you may need to refer to the big data statistical indexes launched by major platforms, such as Baidu Billboard Micro Index and Micro-public Opinion WeChat Index.

3. Mail marketing

Although domestic mail marketing is not so popular, especially the opening rate is relatively low, it is still a good choice based on cost considerations. You may need to:

① Select multiple publishing platforms.

② Write different copywriting templates.

③ Push different versions at different time nodes.

4. Social media

The social media platform recommended by interest tag algorithm is an effective way to spread information quickly. Without social media, no website can exist independently. You may need to:

① Count the portraits of fan users and investigate why they have increased.

(2) Explore the needs of potential users and reasonably select the release time.

③ Statistical forwarding, comments and recommendations.

5, website SEO

Although SEO has quietly changed over the years, it is still the first choice for sustainable low-cost marketing, especially the traffic conversion rate based on Baidu search distribution is relatively high. Therefore, you may need to:

① Hug the bear's paw and get the original label quickly.

(2) Create high-quality content and make rational use of related chains.

③ Based on corporate brand promotion, pay attention to the in-depth operation of users.