What are the advantages and benefits of franchising?

A successful product and operation mode to help you reduce the risk of failure

An education and training institutions if there are a number of successful operation of the direct school and the franchise school, then it is that its products and mode of operation has withstood the test of the market, it will have its own set of operational know-how, you only need to copy the past, according to the cat painting tiger can be. The following are some of the most important things that you can do for your business. If you start your own business, then the failure rate of the first venture is as high as 90%, and join a brand just to avoid these risks.

Two, brand effect

In our daily lives, we are more willing to go to buy a number of their own heard or someone else mentioned the brand, then choose an educational brand to join the same is also the case, join it naturally has its popularity, the higher the popularity, customer acquisition is easier and more advantageous.

? Third, the service support

mature franchise brands will provide sufficient support to the franchisee, because the franchisee operates the campus at the same time with the headquarters to operate the brand, so the headquarters will join the campus problems and difficulties in time to solve them, but they also have a wealth of experience to help the franchisee partner to get through the difficult times.

Otherwise, if you do it alone, in addition to the need to be responsible for the management of the campus, but also have to do recruitment, marketing, R & D, management, operations, is simply not enough.

As a potential franchisee, in the face of the many franchise brands, how to distinguish the advantages and disadvantages is very important. What kind of franchise brand is the more ideal target? The following is a brief description of several ways to distinguish.

1. In the past, the industry products or services market demand star or acceptance? This is an important indicator of the future of the industry. Demand is significantly increased that the industry is still in the growth stage, the most favorable to the franchisee.

2. Franchise headquarters and related organizations of the projected demand. Franchise headquarters or related organizations on the future growth of the market forecast, is another industry indicator. Preparation of this forecast data units, must refer to the relevant demographic information, government forecasts or other background information for forecasting, never subjective.

3. The franchise brand and product life cycle in which stage? In the innovation period, the business risk is higher; in the growth period, the best business results: and into the maturity period, it must be more marketing activities to improve the competitiveness of the chain; a - once into the recession, do not consider joining the chain at all.

4, in the intended opening area, the product's main consumer groups accounted for what percentage of the total population? In the scheduled opening of the franchise school business area, the number of target consumers, will determine the turnover of the franchise campus.

5, the difference between the franchise brand and other similar brands. Difference means whether the franchise organization has a special point of profit or competitiveness, the higher the difference, can highlight the characteristics of the franchise campus, the more attractive to the consumer user population.

6, the same industry brand competition situation? In the face of fierce competition, special attention should be paid to the location of the franchise campus, the sign form and hanging position and service attitude.

So, education and training is to join the headquarters of the authorized brand, the operation and management skills transferred to you, in addition to help you do the preliminary site selection, research, opening, enrollment, recruitment, training and so on, will also help you do a lot of late operational support work, as long as you meet the difficult problem can seek to join the headquarters to help, this is a lifelong service (contract period).

After all, the pie in the sky is not possible, and you pay the fee although called the franchise fee, but in fact also contains the brand, trademark, operation and management technology, products, systems, teaching and research, teaching materials, and all the services support. This is compared to their own to create their own business, whether in time, money or in the spirit. On all reduce a lot of burden, for completely inexperienced people, can be in a shorter period of time into the line.

Franchising is increasingly being focused on by entrepreneurs. As a chain of franchise investors, choose a promising franchise brand, the entrepreneur's future development is crucial.