The meta-universe is coming, how can traditional brands play brand marketing?

Today's brand marketing is facing many challenges such as shrinking traffic dividend, and the emergence of meta-universe has brought new opportunities and new interaction modes and immersive experience to users. How should brands utilize the meta-universe to unlock new marketing models? Consumption meta-universe as a new way of brand marketing will go through 3 stages, the first stage is that brands utilize the elements of virtual world marketing to build a new user interaction mode; the second stage is that brands carry out marketing activities within the platform of meta-universe to enhance the consumer experience; the third stage is that brands build their own meta-universe platform, and the business model will be upgraded comprehensively, and the relationship between the user and the brand will be comprehensively changed as well. The third stage is that brands build their own meta-universe platform. That traditional industry and entity economy brand how to better use the meta-universe for brand marketing?1. Need to innovate digital thinking from the perspective of the whole domain management, meta-universe marketing will not be decoupled from traditional marketing, but should be integrated into the company's own marketing process, for the brand to create a real private domain traffic, to become a benchmark of the DTC model.2. Adopt a combination of strategies combined with the brand strategy, the early stage through the digital collection / Virtual people and other forms of Web3 marketing strategy, to explore the brand meta-universe prototype.3. Resource support and empowerment branding, marketing, operations, production and research departments to fully understand the characteristics of the meta-universe marketing, through a large amount of data to provide guidance for the feasibility of the project and the direction of the iteration.4. Establishment of a cooperation matrix At present, the successful marketing cases of the meta-universe rely on the close cooperation relationship between the brand, the IP side, and the service provider.5. Focus on the interactive experience by combining different marketing touchpoints, such as "using" the digital collection, allowing brand avatars to have more interaction with consumers, and enriching the interactive forms of the metaverse.6. Value modeling The metaverse marketing campaigns can be closely related to the member's private domain system. Encouraged by the value **** enjoyment, the member pool continues to precipitate, the sense of identity of the private community continues to increase, and there is a relationship of mutual trust between the brand and the consumer, thus realizing the precipitation of the brand's long-term digital assets. Although it is still an early stage under the concept of meta-universe, the exploration of meta-universe's content and technology is analyzed from multiple dimensions such as policy, technology and content, which is in line with everyone's imagination of the future at this stage. With the development and improvement of meta-universe technology, it will bring new marketing opportunities for the real economy and traditional brands to better expand the consumption scene.