Traditional Culture Encyclopedia - Traditional festivals - How to understand the meaning of sales or what is sales?

How to understand the meaning of sales or what is sales?

Sales: refers to the act of providing products or services to a third party through sales, leasing or any other means, including related auxiliary activities, such as advertising, promotion, exhibitions, services and other activities to promote this behavior. In other words, sales refers to the activities of realizing the production results of enterprises and serving customers.

The main process of marketing is:

1, including market research, market analysis, production decision, market positioning, etc.

2, including new product research and development, new product production, marketing planning, brand promotion, marketing, product display, negotiation and signing, etc. ;

3, including product supply, delivery and transportation, payment settlement, etc. ;

Extended data:

The development direction of marketing

1, from the subject of marketing, enterprises are the main units of marketing, generally traditional marketing. Of course, traditional marketing is not the only subject of marketing. For example, the development of various organizations and individuals is also the main unit of marketing.

2. From the perspective of marketing objects, the marketing objects of enterprises are no longer a single product and service, but various valuable things that can be effectively used.

3. From the operation mode of marketing, marketing is no longer a simple traditional marketing mode, but a mixture of many contemporary marketing modes, such as popular network marketing, telephone marketing, wireless marketing, voice marketing, OAO, membership marketing and so on. These marketing methods, the general large enterprises will choose flexibly, and match with traditional marketing to produce the most suitable means for enterprise marketing.

3. Implement accountability system: The most important step to improve and understand your sales is to implement regular accountability system.

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