How to hold a marketing activity with deep routines?

The marketing activities of general enterprises are accompanied by the development planning of enterprises, such as doing an activity to attract the attention of some new fans and so on. So, for a marketing activity, what should we do if we need to go deeper?

Today, Minmei will share with you her own experience on some marketing activities in order to provide some ideas for you.

Activity threshold setting

If it is a well-known and influential brand or enterprise platform, then when setting up a new activity, it is necessary to increase some participation thresholds. For example, in addition to becoming a VIP member of my company, I will also set VIP level permissions to participate, so that I can participate in activities under the same conditions. Or add some qualification games, such as Weibo's qualification to forward the lucky draw, and the number of people who like WeChat friends circle will participate. Of course, there is no doubt about the attraction of this activity, which can be the attraction of grand prizes, the attraction of celebrity meetings, and even the attraction of birthday parties and gifts in the same month. These are the attractive laws of the entry threshold of the event.

Recruit hardcore fans offline

When your business grows, there will be a branch or designated marketing place in every city. If you are going to hold a fan fundraiser, you can gather diehard fans in the city. The significance of convening these die-hard fans is that during the event, these fans will spare no effort to promote the company's brand. For example, you organize some fans who celebrate their birthdays that month and hold a birthday party for a corporate brand. While choosing the threshold, these die-hard fans will play a great role in promoting it. For example, it will promote the brand image of the enterprise, and it will also exaggerate the attraction of enterprise activities. In this way, there is no doubt that the cost of marketing advertising for you has been greatly reduced.

Suck powder when you are active.

When your event is successfully held in full swing, there are not only old fans at the event site, but also many new fans who may come to know each other. At this time, in the hot stage of the activity, your routine can come. For example, let the fans at the scene form a group with at least 50 members. Of course, the more the better. Then, it is necessary to bring the staff into this group, give out red envelopes and enliven the atmosphere. And widely publicize this brand marketing activity. Of course, the fans of the tour group are also driven by certain rewards. So, in a word, fans can not only get gifts when they go to the event site, but also tell other new fans about the event, so many activity groups can prepare for community marketing.

Many marketing activities of enterprises are adjusted with the changes of the market, but the same thing is: powder absorption and promotion. How to grasp the highest ROI of an activity is also an important aspect that every marketer needs to weigh and consider. Of course, each activity routine is also random.

Then, if you have any other questions about the above ideas shared by Minmei today, or have any experience in Internet marketing, you can leave a message in the comment area, so that Minmei can participate in the discussion and interaction indefinitely.