Traditional Culture Encyclopedia - Traditional festivals - Talk about the relationship between communicator and audience with examples

Talk about the relationship between communicator and audience with examples

Schramm believes that communicators and audiences are the relationship between communication and needs. Audience needs can constrain communication: a program without ratings can't be run 640 A newspaper without subscriptions won't last long; communication can satisfy audience needs: communicators and media provide audiences with necessary information 1 Audience entertainment for the purpose of amusement and curiosity; a virtuous circle can be formed between needs and communication: communicators provide the information needed by the audience, the audience receives it and feeds it back to the communicator, who makes changes to the content or form of communication 2840 In my opinion, the communicator in the communication process is too much of a communicator. communication content or form, and the communicator makes changes to the communication content or form.2840 In my opinion, the communicator in the communication process is too concerned with the audience's needs (e.g., ratings, click-through rates, and so on), which has become an excuse for some media to produce low-grade communication content.40 However, this kind of communication content is also an instinctive need related to human nature, and so on. Moreover, in today's market economy where the eyeball economy is popular, other sanity, education, and literacy are all floating clouds ah otya The formulation of the Fractionalization Theory adapts to the pluralistic view of society.1739 The diversification and plurality of audiences inevitably affects the communicators, although niche and non-mainstreaming are thus created. Fractionalization theory distinguishes itself from mass socialism and the European critical school view of society. Communicators select from a large and complex information base what audiences need or are interested in, while also burying and refrigerating certain sensitive or non-conforming things.