How to transform China's freight forwarding industry third-party logistics solutions

Transformation of favorable situation

1. domestic logistics industry heating up for China's international freight forwarders to third-party logistics transformation to expand the space. At present, the third-party logistics services in China, although a late start, but the market potential is huge, the development prospects are broad. After the accession to the WTO, the government management system of "separate administration" is being gradually rationalized, and various policies and environments supporting the development of logistics are being gradually introduced, and the further opening up of the distribution field and the optimization of the environment for foreign investment are stimulating the domestic and foreign industrial and commercial enterprises to increase the demand for logistics services, especially the demand for third-party logistics services tends to flourish. Demand tends to flourish. All these will create a good opportunity for China's freight forwarding enterprises to develop third-party logistics services for China's international freight forwarders to third-party logistics transformation to further expand the space.

2. The emergence of the new competition pattern will force the Chinese international freight forwarding enterprises to the third party logistics. On the one hand, the change of the competitive environment forces China's freight forwarding enterprises through mergers and alliances to form a group of superior strength in the domestic freight forwarding enterprise group, to expand its service scope, realize the scale of operation, to the development of specialized third-party logistics direction; on the other hand, based on the W TO reciprocal open principle, these alliances after the large freight forwarding enterprise group can also go out of the country, to participate in the transnational competition and collaboration, in the competition and collaboration to learn from and absorb On the other hand, based on the principle of openness of W TO, these large freight forwarding enterprise groups after the alliance can also go abroad and participate in cross-country competition and collaboration, and learn from and absorb the advanced experience of foreign countries in the development of third-party logistics services, so as to realize the transformation to specialized third-party logistics as soon as possible.

3. The expansion of the scope of international freight forwarding services is conducive to freight forwarding enterprises to the third party logistics penetration. Freight forwarding enterprises can operate almost all daily services in the transportation process and a package of services in the third-party logistics operations will play an important role in the dramatic increase in these trade business will greatly promote China's freight forwarding enterprises to the third-party logistics penetration.

Transformation of the negative problems faced

First of all, although accession to the WTO stimulated the domestic industrial and commercial enterprises of the logistics needs, but with the further opening of the freight forwarding market, network of multinational companies such as Simcoe, Dexun, Maersk, etc. may dominate the market, the main body of the supply side of the logistics market is still more give way to the above multinational freight forwarders and freight forwarding companies. This means that the real fall into the hands of domestic freight forwarding enterprises and the amount of freight before WTO accession is not to improve, but is likely to reduce.

Secondly, after joining the WTO, most of the foreign freight forwarding enterprises into China have decades or even hundreds of years of operating history, with abundant capital and scientific management experience, as well as enjoying the national treatment and some aspects of the supranational treatment and other competitive advantages, while the domestic freight forwarding enterprises are still in the initial stage, most of them for the lack of capital, backward technology, lack of network, high operating costs, Low management level of small and medium-sized freight forwarding enterprises, it is difficult to compete with foreign freight forwarding enterprises. In the long run, with the further intensification of market competition, these small and medium-sized freight forwarding enterprises will be gradually eliminated by the market, the survival of enterprises can not be guaranteed, let alone to the transformation of more advanced logistics services.

Finally, after joining the WTO, foreign enterprises will also take advantage of China's low-cost talent, through high salaries and generous treatment to attract and tap talent, thus making the shortage of domestic freight forwarding enterprises to add to the phenomenon of talent, showing the "Matthew effect, which, to a certain extent, will also affect the transformation of China's international freight forwarding to third-party logistics.

China's international freight forwarding industry

Transition to the third party logistics ideas

1. Thoroughly change the mode of economic growth, to achieve the enterprise's connotative development. For those large domestic freight forwarding enterprises, to the third party logistics transformation is their response to the challenge of cultivating a new source of profit is the inevitable choice. To achieve transformation as soon as possible under the situation of fierce competition, seeking to maximize profits, it is necessary to achieve a fundamental change in the mode of economic growth, to take the pursuit of the benefits of the actual growth of the road of connotative development. The author believes that the current proven method is in accordance with the integration of resources - system restructuring - business process re-engineering steps step by step. Third-party logistics is not a simple addition to the traditional storage and transportation business functions, but the original systematization of the various aspects of decentralized operations, their effective integration and enhancement, so that it becomes a value-added function of the integrated logistics system. Only by adopting this "trinity" strategy can we create an atmosphere for the development of third-party logistics, improve the efficiency of logistics operations, reduce the transaction costs of logistics activities, and realize the benefits of growth.

2. Take the road of specialization, establish a service brand. In the face of the pressure after joining the WTO, as the main business of China's freight forwarding industry, small and medium-sized enterprises in order to have a place in the fierce competition, must be in the service of specialization, specialization, refinement on the effort, by the operation of the characteristics of the win, rely on the advantages of the specialized areas of attracting customers, rely on the flexibility of the service mechanism to occupy the market, take the road of specialization operation. This is not only the essential requirements of freight forwarding business, but also an important embodiment of the two core ideas of third-party logistics services (systematization and specialization). At the same time, with the continuous growth and prosperity of the economy, the demand for freight forwarding services also toward the development of high quality and personalized direction. Due to the change of customer demand awareness, people's consumption of goods is becoming a kind of holistic consumption. To a certain extent, customers are willing to obtain better service guarantee at a certain price and cost. Therefore, for China's small and medium-sized freight forwarding enterprises, specialization, playing the characteristics of the brand is also the enterprise out of the predicament, cultivate the core competitiveness of the reality of choice.

3. Establishment of modern information network, network operation. Internet-based logistics information system is the basic physical conditions of third-party logistics services, which greatly promotes the exchange of information within the enterprise, reducing the level of management, improve management efficiency, and to reduce the cost of production within the organization of the enterprise in a way that substantially saves the transaction costs. Therefore, informationization is like the IQ of modern enterprise development, and there is no third-party logistics without information flow. After joining the WTO, in order to realize the transformation to the third-party logistics, China's international freight forwarding enterprises should attach great importance to the research, development and use of information technology, information technology to drive networking, networking to promote information technology, the only way to shorten the gap with foreign enterprises.

4. Enhance value-added services and develop strategic alliances. From the point of view of the scope of services and functions provided, China's international freight forwarding enterprises are still transportation, warehousing and other basic physical business, processing, distribution, customized services and other value-added services in the development of the perfect stage. On the whole, the freight forwarding enterprises are not large, the service level is not high, most enterprises lack of practical experience in operation, the existing third-party logistics and the developed countries from the organization of production to the circulation of the entire supply chain type service is far from, at best, can only be regarded as a third-party logistics in a level, a link, has not yet formed the true meaning of the network services. And from the development trend of the logistics industry, those who have a large number of logistics facilities, a sound network, but also has a strong ability to design the whole logistics of the mixed company the largest space for development, only these enterprises can be information technology and implementation capabilities into one, to provide an integrated overall logistics solutions. Therefore, China's international freight forwarding enterprises in the provision of basic logistics services at the same time, according to market demand, constantly segmented market, expand the scope of business, the development of value-added logistics services, a wide range of processing, distribution and other businesses, including logistics strategy and process solutions, build information platforms, and other services, specialized services to meet individualized needs and improve service quality. Through the provision of a full range of services, we will strengthen business ties with major customers, enhance interdependence and develop strategic partnerships.

After joining the WTO, the biggest difficulty for China's freight forwarding enterprises to develop the third party logistics service is the lack of capital and network defects. Joint venture, cooperative operation is to solve the capital gap, cultivate the network system of the realistic choice, but also from the perspective of practice and theory of the combination of international third-party logistics business ideas, management systems and operational methods of the shortcut.

5. Focus on talent training, to prevent the loss of talent. For China's freight forwarding enterprises, to improve their own competitiveness, we must focus on enhancing the internal cohesion of enterprises, accumulation of talent.