How to solve the rural logistics problem of seasonal freshness? What can we do?

The realization of various logistics functions such as packaging, distribution processing, transportation, loading and unloading, information processing, etc. It all depends on the logistics infrastructure and logistics technology level. The production of agricultural products is seasonal and fresh, and it is not easy to store and transport, which puts forward higher requirements for rural logistics infrastructure. However, at present, China's rural logistics infrastructure construction is backward, lack of logistics resources gathering base, lack of inherent places for transportation organizations, and difficulty in integrating logistics resources, which is not conducive to saving costs and improving efficiency, resulting in low efficiency and low service level of logistics services.

With the development of rural logistics market, the main body of rural logistics in China presents a diversified and multi-level development trend. In addition to large state-owned enterprises such as postal enterprises and agricultural supply and marketing cooperatives, individual, collective, private, joint-stock and foreign-funded agricultural logistics enterprises have also developed rapidly. However, on the whole, the main body of the current rural logistics market does not match the growing demand of China's rural logistics market, and there are still problems such as imperfect organizational network, small scale and narrow market coverage.

Due to insufficient investment, insufficient recognition, low enthusiasm of participating enterprises and low overall quality of the industry, it lags far behind the construction of rural logistics public service platform in China at this stage. Without a comprehensive service platform with data exchange, information release, intelligent distribution, inventory management, decision analysis and other functions, it is impossible to enjoy logistics information. The ability to improve the operation level of rural logistics through information technology is low.

For logistics enterprises, standardization is an effective measure to improve internal management, reduce costs and improve service quality. For consumers, enjoying standardized logistics services is the embodiment of consumers' rights and interests. In recent years, we have realized the importance of the standardization of rural logistics services, but overall, the standardization of rural logistics services is still quite low, lacking the corresponding industry standards and rural logistics service standards. Encourage private capital to participate in rural logistics development.