Briefly describe the 4p combination strategy of marketing.

1. Product portfolio: mainly including product entity, service, brand and packaging. Refers to the collection of goods and services provided by enterprises to the target market, including the utility, quality, appearance, style, brand, packaging and specifications of products, as well as services and guarantees.

2. Price combination: mainly including basic price, discount price, payment time, loan terms, etc. Refers to the economic returns that enterprises pursue when selling products.

3. Distribution mix: Location selection is usually called distribution mix, which mainly includes distribution channels, storage facilities, transportation facilities and inventory control. It represents all kinds of activities organized and implemented by enterprises to make their products enter and reach the target market, including methods, links, places, warehousing, transportation and so on.

4. Promotion combination: Promotion combination refers to the communication activities that enterprises use various information carriers to communicate with the target market, including advertising, personnel promotion, business promotion and public relations.

Extended data

4p principle:

1, the principle of honesty and trustworthiness: honesty and trustworthiness is the most basic part of grassroots moral requirements, it is the most important moral standard of enterprise business ethics, and it is the basis of other standards. In China's traditional business practices, it is regarded as the supreme law.

2. The principle of giving consideration to justice and benefit: giving consideration to justice and benefit is the profit of the enterprise, and whether it is in line with the interests of consumers and the overall and long-term interests of society should be considered at the same time.

3. The principle of mutual benefit: mutual benefit is the basic creed in the transaction, which further aims at the nature of enterprise marketing activities. ?

Baidu Encyclopedia -4p