What is converged media?

"Integrated media" is to make full use of media carriers to fully integrate different media such as radio, television, newspapers, etc., which have both similarities and complementarities in terms of manpower, content, and publicity, to achieve "accommodation of resources, content

The new media publicity concept of "integration, mutual integration of publicity, and comprehensive integration of interests".

"Integrated media" is first and foremost a concept.

This concept takes development as the premise and promotes excellence as a means to maximize the advantages of traditional media and new media, turning the competitiveness of single media into the unique competitiveness of multimedia, so that it can be used by "I" and for

"I" serve.

?"Media convergence" is not an independent entity media, but an operating model that integrates and utilizes the advantages of radio, television, and the Internet to comprehensively enhance their functions, means, and value. It is an operating model.

The real scientific method is the concrete behavior that is visible and tangible in the practice of running Taiwan.

Key to construction: In addition to conceptual innovation, innovation in the era of integrated media also includes a series of model innovations.

One of the most important consequences of media convergence is that “the boundaries between media have changed from clear to blurred.”

Therefore, “opening up” is the key to model innovation in the era of integrated media.

The database model is the first type of "integration" model based on the concept of "opening up".

Some paper media websites process precious audio, video, pictures, and text materials into databases, establish characteristic "media databases", and reintegrate and utilize them, thereby realizing a profit-making method of charging users fees through the media database.

Another way of database mode is to build a user intelligent database for "database marketing".