The development of TV entertainment programs

First of all, lack of innovative consciousness, "cloning" has become the fatal wound of entertainment programs. "In recent years, almost all TV programs in China have followed an unwritten law, that is, Europe, America/Japan initiated-(Hong Kong and Taiwan transplanted)-domestic spark-domestic prairie fire." Hunan Satellite TV's Happy Camp imitates Hong Kong 10-year-old variety show 60 Minutes, and a series of "Happy" programs are presented by BLACKPINK. These programs seem rich and colorful, but the operation mode is basically the same, which is nothing more than doing some old-fashioned games and prizes, with song and dance performances and a lot of advertisements in the middle. Similarly, The Covenant of Roses and See You Saturday, which lead the "marriage craze", are obviously the mainland versions of extraordinary men and women in Taiwan Province Province. Because "take the law from it and you can get it; If you learn the law, you will be next. If you imitate it, you will only get its fur, not its essence. The more you follow, the less you like it, and the more you learn, the worse you get. These programs have been squeezed out of the historical stage.

In the process of reference and learning, CCTV has both successful cases and failed lessons. Its localization practice tells people that learning from others is not the same as copying and cloning, but must be "localized" and "localized" according to the national conditions, so as to truly produce TV entertainment programs that meet the requirements of China traditional culture and China ratings.

The second problem of entertainment programs is that TV entertainment programs lack cultural and spiritual connotations, and the tendency of vulgarization is more serious, and entertainment viewers become "stupid" viewers. Playing tricks on guests, making fun of children and talking about sex have become the "three magic weapons" for many variety shows to attract audiences. As far as the characteristics of the program are concerned, the entertainment program should first have the nature of entertainment, including the ease and pleasure that the audience is willing to accept, but entertainment does not mean the lack of culture, let alone the vulgarity of interest. Entertainment programs must contain certain value orientation and aesthetic orientation, social responsibility and educational function. Even pure entertainment will definitely touch the spiritual level and value orientation. Entertainment without spiritual support, simply for entertainment's sake, will not have long-term vitality.

The development of TV entertainment programs in China is a gradual process, and it is normal for such problems to appear in this process. Only by looking at the diversity of entertainment programs with a tolerant attitude can we explore a road suitable for the development of entertainment programs in China.

Fortunately, in recent years, China TV entertainment programs are quietly changing, and there are some new development trends.

First of all, the number of entertainment programs has gradually decreased since the Great Leap Forward. Unique creativity has become the main factor leading the fate of entertainment programs, and the quality of programs has become the lifeblood of entertainment programs again, which is not only the result of the survival of the fittest in the market, but also the result of deepening reforms within the industry. Secondly, the development of TV entertainment programs in China is more and more diversified, and new entertainment programs are constantly emerging, which enriches the style of entertainment programs and expands the development space of entertainment programs. For example, CCTV's "Happy Station" column, with the aim of "care behind satire and warmth behind acrimony", explores brand-new TV styles and forms of expression, breaks the plane limitation of traditional newspaper cartoons in form, effectively combines modern and fast computer drawing technology, strengthens TV-based technology and artistic expression means, and recreates and deducts traditional art forms such as cross talk, sketches, songs, stories and storytelling with the help of TV cartoons.

1, TV entertainment programs have more humanistic care colors, and the road of popularization has restored the prosperity of the TV entertainment program market. For example, the Chinese Dream, Extraordinary 6+ 1 and other programs are all based on the wishes of ordinary people to realize their dreams, showing the process of ordinary people realizing their dreams. Compared with the lively scenes of celebrities and celebrities in previous entertainment programs, this popular TV program can attract the audience's attention more.

2. Under the background of the increasingly prominent cross-integration characteristics of TV programs, the boundaries between entertainment programs and other types of programs are becoming more and more blurred. Some programs have the characteristics of both entertainment programs and social education programs, such as Absolute Challenge, which is both entertainment programs and service programs.