How to do marketing in Tik Tok?

Summarized eight effective marketing methods of Tik Tok. Advertisers who carry out Tik Tok marketing can flexibly choose and match according to their own characteristics. Tools/Raw Materials Tik Tok Methods/Steps of Computer Mobile Phone 1, Manufacturing Communication Hotspot Tik Tok Marketing Tik Tok has a high degree of user interaction, which is very suitable for the dissemination and promotion of marketing activities, and the key to success lies in making the marketing content of Tik Tok a hot spot, which has aroused widespread concern. 2. Establishing Tik Tok Marketing Brand Design: The purpose of establishing brand design is to attract users, gather fans and increase the stickiness of fans with personalized brands. To create a blue V account with powder-absorbing ability through Tik Tok marketing, it is necessary to design a personal account for the account to form the characteristics of brand personal design. First of all, through the understanding of customer needs, set account positioning, account personnel setting and content main line; Then, gather customers through high-quality and personalized video content to improve the stickiness of fans; Finally, after a long period of precipitation, we established our own Tik Tok flow cell and completed the transformation. 3.Tik Tok Challenge of Tik Tok Marketing Tik Tok Challenge is a topic challenge initiated by the brand official. Tik Tok officially intelligently pushes challenge activities to users, and users complete challenges according to unified video requirements or actions, forming a situation created by all people, including brand challenges, super challenges and regional challenges. Tik Tok Challenge can be combined with the latest hot spots, with flexible operation, which is conducive to stimulating users' creative enthusiasm and making it easier for brands to spread with the help of hot content. In addition, the activity entrance of Tik Tok Challenge is relatively shallow. Users can click the topic button in the recommended video to jump directly to the activity interface, or enter the activity page through the hot search content in Discovery. 4. The biggest problem of creative advertising in 4.Tik Tok marketing is that the content is not interesting enough, and creative advertising should not only disgust users, but also achieve the effect of advertising. With the decrease of disobedience in advertising, the requirements for advertisers have increased. Blue Ocean House cooperated with the national treasure classic IP "Make a scene in Heaven" to create a sweater, which endowed the classic anime character the Monkey King China with the charm of traditional culture and rekindled the classic. After Tik Tok's marketing campaign, the brand homepage increased by 9 1000 followers, achieving an effective 5s broadcast rate of 57% and a high interaction rate of 12%. 5. The star effect brand in Tik Tok marketing cooperates with the stars of TIK Tok, which is one of the most direct ways to get attention and spread. The brand produces video content for celebrity spokespersons that conforms to Tik Tok users' usage habits, encourages users to interact, and realizes short-term concentrated outbreaks. In Tik Tok's marketing activities, Metersbonwe Bang Wei Bang Wei invited Leo, a celebrity spokesperson, to go abroad, wear bright new products and show the selling points of the products in various ways, which quickly became famous. With the audio-visual language of vertical screen, Metersbonwe Bang Wei Bang Wei "met" Tik Tok users in their favorite way and quickly locked their attention. 6. Tik Tok Marketing Search The advantage of cooperation between Tik Tok Reds and Tik Tok Reds is that users are not disgusted with the soft text implantation of Tik Tok Reds, and brands can achieve better communication effects with the influence of Tik Tok Reds. In addition, Tik Tok Red Man conceives creativity, and the video content can meet the brand characteristics, thus achieving better creative communication. 7. The interactive stickers produced by 7.Tik Tok Marketing Interactive Stickers are the content of national participation across circles, ages and genders, with high usage rate and strong interactivity. Interactive stickers have produced a large number of interesting stickers in gesture recognition, three-screen, facial recognition, 3D technology, expression recognition and other technologies, and supported the realization of various effects. Interactive stickers can reduce users' resistance, stimulate users' interactive behavior, carry out effective secondary communication and enhance users' goodwill towards the brand. 8. Video copy of Tik Tok marketing Although Tik Tok mainly attracts users in the form of video, as an important part of content marketing, the role of video copy can not be underestimated. In Tik Tok marketing, there are three local copywriting functions: headlines, comments and subtitles. The title plays a very important role in improving the completion and interaction rate of video playback. Generally speaking, the following two types of titles can make videos highly praised: narrative titles tell users the theme of the video through a complete sentence, which reduces the understanding cost of users. Suspense headlines can arouse users' curiosity. And can improve the interaction enthusiasm of users. The comment area can also stimulate users' desire for interaction through high-quality copywriting. Nowadays, many people brush Tik Tok not only for watching videos, but also for reading messages in the comment area. Interacting with fans can shake your wits and create slots, thus triggering interaction. The subtitles of some videos are also very important, and the subtitles of some teaching videos are even more essential. Subtitles can help users understand the content and reduce the viewing cost of users. From the above eight Tik Tok marketing methods, it can be seen that a brand must find its own brand marketing method if it wants to do a good job in Tik Tok marketing, and it can't blindly imitate it, let alone copy it mechanically. Tik Tok's conventional marketing methods include hot spots, Tik Tok challenges, interactive stickers, etc., while Tik Tok's more advanced marketing method is personalized operation to enhance the stickiness of fans. But it is very important that everyone should pay attention to the advertising creativity of video and improve the quality of video. After all, in the era of content carnival, only high-quality content can survive.