Why is Phoenix TV's position in the audience's mind getting lower and lower?

Because I don't have a unique program, such as the pillar of Hunan Satellite TV's Happy Camp, I can't keep my audience, which leads to a decline in ratings and a decline in status.

Once upon a time, Phoenix Satellite TV was an important window for mainlanders to see the world, from which people could see something different from mainland TV stations. However, with the rise of the mainland TV industry and the expansion of the influence of the Internet, Phoenix TV has been unable to provide different things like in the past, so it has gradually declined.

Phoenix TV is one of the most famous TV programs in the Chinese world, and its cultural and artistic appeal is spread all over the Chinese world. The host of the program is the main lineup of powerful actors composed of three places across the Taiwan Straits. Since the launch of 1992, its key overall goal is to include overseas Chinese audiences all over the world. Phoenix Satellite TV 1 1 won the list of the top 500 domestic brands, with a brand awareness of 40.392 billion in 20 15, ranking first in the folk news media and 52nd in the list of the top 500 brands. I don't know that such a brilliant TV program is not only Phoenix TV in the audience's mind, but now the influence of many TV stations in the audience's mind is greatly reduced, which is not as good as at the beginning, and even to the point where many viewers don't like to watch it.

Some hosts who went to Phoenix TV from the mainland, such as Lu Yu and Tao, have returned to the mainland in recent years, which can also reflect that the brand effect of Phoenix TV is not as good as before.

Phoenix TV, formerly known as Hong Kong Chinese Channel, 1996 became Phoenix TV and landed in three-star hotels and other places in the Mainland. It was about that time that I saw Phoenix TV, and I immediately felt my eyes lit up.

Judging from the presentation of the program, the Chinese channel of Phoenix Satellite TV looks a lot more exotic and atmospheric. At that time, the development of the TV industry in the mainland was still relatively backward. Watching Phoenix TV, whether it was news programs or entertainment programs, was very different.

Phoenix TV's news programs are very timely. When a big event happens, experts can be invited to interpret it on the spot soon. Some big events can even be broadcast live for a long time, such as the 9 1 1 event in 2065438, which makes the audience feel immersive.

Its cultural and entertainment programs are also bolder, such as the famous "Three Sides of Deng Yongqiang". Compared with talk shows in the mainland, Tao's speech is obviously enlarged, which is refreshing and very enjoyable. At that time, Yu participated in the program of exploring world civilization, which also had a considerable impact.

In addition, judging from the host's status, Phoenix TV obviously wants them to become stars. Needless to say, Wu Xiaoli and other famous hosts named at the press conference include Lu Yu, Xu Gehui, Shen Xing and Ceng Zimo. They are all radiant and give people a feeling of spring breeze. Compared with them, the external image of mainland hosts is still rigid and traditional, and their voices are different.

With this performance, Phoenix Satellite TV has won the attention of many viewers despite its limited landing area in the Mainland. I heard that when world events happen, some people even stay in hotels, not to enjoy life, but to watch Phoenix TV.

However, with the passage of time, the influence of Phoenix TV began to decline.

There are about three reasons. First, the mainland TV industry began to rise, and some presenters went back to the mainland for development, such as Lu Yu. Due to the operation of business, mainland TV programs began to pay attention to packaging, began to produce large-scale programs, and also trained many TV host stars. Compared with Phoenix Satellite TV, the gap has not only narrowed, but even surpassed. Some news programs of Phoenix TV are increasingly unable to provide different interpretation angles, and they are no longer as bold as before.

The second is the rise of the Internet. In recent years, in addition to TV programs, network variety shows and cultural programs have become popular, and the quality of programs is getting better and better. A typical example is the program "Round Table School" in which Tao returned to the mainland and cooperated with Youku.

The third is the tendency of entertainment. The most successful program of Phoenix TV is news program. Although news programs are always watched, people nowadays, especially young people, like to watch relaxing entertainment programs more than in those days, so their interest in Phoenix TV is not as great as before.

To sum up, whether watching information or watching TV series or entertainment programs, most viewers prefer to watch them on their mobile phones, and the consumption of TV programs has plummeted, which is a development trend in a period.

Under the impact of internet technology, the market competition of TV programs is becoming more and more fierce, and the audience's requirements for TV columns are getting higher and higher. Which variety show is guaranteed to be more exquisite and distinctive in production and hosting, then we can win from it. On the contrary, if they are the same, of course, they will gradually replace them. According to the above statement, it can also be seen that the influence of Phoenix Satellite TV in the eyes of the audience is not accidental, but a certain result.