How can enterprises really do a good job of website SEO

Many small and medium-sized enterprises in charge or website webmasters always say that SEO optimization effect is not good, this is because they mistakenly think that SEO is to update the article as well as to do the construction of external links. In fact, the site to do a good job of SEO in addition to these two key factors, but also from the following aspects.

One, the effect of the strategy

1, the effect of inclusion

Every day you need to check the article was included in the search engine, and also need to record these conditions in detail, for example, you can use Excel to make a form to monitor, through a long time after the record, through these data you can roughly know the effect of the search engine included! The first thing you need to do is to get rid of all the articles that have been included in the search engines, and then you can clean them up.

2, ranking effect

Through the search lead input keywords, see the ranking of these keywords, but also know what your competitors ranking advantage. Keep in mind that competitors SEO optimization is good if you need to learn from others, and regular keywords, content and even columns to make adjustments.

3, inquiry effect

Through a variety of instant messaging tools to make inquiries, which can be very clear about the number of inquiries. The actual situation is based on the inquiry to make changes in the language and copy.

4, the conversion effect

If the inquiry is not done, then the sales conversion rate is usually not too good. So for the conversion rate, you have to work on the copy as well as the words. This is just common sense that you have to have for front-end marketing, but it's more critical for back-end marketing.

Two, enhance the strategy

1, enhance the original content

Some small and medium-sized enterprises are basically very good at doing pseudo-original, which is a common problem in the industry. Because original content is not something that ordinary people can do. If you really want your business to realize a performance increase of several times, then you must work on original articles. Because original articles can indeed enhance the effect of search engine inclusion, improve rankings and conversion rates. You can really kill four birds with one stone.

2, enhance the long-tail keywords

Website SEO essential strategies include the enhancement of the long-tail keywords, although the choice of keywords is not every day to do, but if you want to improve the performance of the enterprise faster, then the person in charge of the small and medium-sized enterprises must be more research on the long-tail keywords. According to the daily analysis of the data against the statistics, and make adjustments accordingly. To do a good job of the pre-layout of long-tail keywords.

So, want to do a good job of website seo work, then these matters above is must pay attention to, only then can achieve good optimization effect, so that the site ranking more forward.