Coverage of network promotion

Any media has a specific reach and target audience, such as regional, national and international. It should be noted that a generalized coverage is practically meaningless, what matters is the distribution of the media's coverage and the main targets within the distribution. Coverage domain is an important indicator when developing a media strategy and selecting media specifically. Generally speaking, the target market consumers in the geographical distribution is relatively centralized, and advertising media communication object has a certain degree of certainty.

If its coverage area and the distribution of consumers in the target market does not match at all, then the choice of media is not applicable. If the selected media coverage area is not covered at all or only cover a small part or greatly exceed the target consumers in the region are not applicable, only when the media coverage of the basic coverage of the target consumers in the region or with the target consumers in the region is completely coincident, the media selection is appropriate. From the point of view of the dissemination of advertising information to analyze, advertising information with the help of television media, through a variety of artistic techniques and forms of expression, so that the advertisement has a distinct sense of beauty, so that consumers in the enjoyment of beauty to accept the advertising information, so the influence of television on consumers is higher than the other media, the infectious force of the people is stronger. Radio is a complementary communication to the listener's feeling, and whether the listener is infected by the advertising message depends largely on the listener's attention at that time.

At the same time, only rely on the radio words and the sound of the sound of the goods themselves is far from enough, some audiences prefer to see the real form of the goods, in order to be more specific and emotional understanding of the goods, which the radio can not be done. Newspaper to text and picture dissemination of advertising information, even if it is a color version of the facsimile effect and image of the expressive power is far less than television, radio, the infectious force is poor. Network promotion outsourcing is a new trend in network promotion, network promotion as a new professional work, most small and medium-sized enterprises do not have enough ability to do it well, choose outsourcing is the way out of these enterprises to do a good job of network promotion.

The development trend in 2011, the new trend of network promotion for

1, complete the brand website construction (revision).

2, to complete the diagnosis of the site, optimization, enhance the site user experience, easy to operate and promote.

3, integration of various network promotion methods. Combined with social hotspots, events for hype, the use of differentiated communication channels, to avoid head-on conflict with competitors. Continuously increase the coverage of network publicity, enhance the positive image of the brand, and provide support for the strategic direction of the enterprise.

4, affected by the general background, the news and other media channels to increase the cost, the only use of quantitative network promotion remains cost-effective.

5, the volume of network promotion began to occupy the market, becoming the mainstream, has not done the network promotion of the enterprise can be easier to start.

6, control network promotion costs, to achieve precision marketing, increase the proportion of non-paid advertising clicks on the website.

7, weekly, monthly, semi-annual summary, mainly for the analysis and evaluation of the effect of enterprise network promotion, and develop relevant optimization programs.

8, the training of professional writers network a lot of information, according to the enterprise or product characteristics of the essence of the refined text, that is, subtle soft text.

9, according to the promotion program, handed over to the promotion company for online publishing or hype. Network brand, simply put, is the enterprise on the Internet to show the beautiful overall image of the network brand. With the popularity and development of the network, more and more people through the network to understand the new products and enterprises, willing to compare businesses online, from the reputation or word of mouth to choose a manufacturer or supplier. If the consumer does not have a complete brand image in the network, then it is likely to be ignored by buyers and agents. If the consumer does not have a good reputation or network brand influence in the network, then the chances of customers choosing the consumer will be small. Or consumers have too much negative information on the network, bad reviews, the reality of your business brand and sales will also be affected. Friendly reminder: If you can not seize the advantages of network media for the use of, and only recognize the traditional media, I am afraid that will lose the huge development opportunities.

The network brand from construction to maturity is a long-term process, the need for the actual operation of the internal constantly add bricks and mortar, through a long period of time, "silent" brand and product core values implanted in the minds of consumers, so as to form a good brand awareness among consumers. Through the webmaster's patient maintenance, constantly improve the brand's reputation, will produce a strong brand loyalty, from the purchase, repeat purchase, to recommend the purchase, it does not matter!