How did the crisis in Weibo happen?

1. The transmission speed is fast. It used to be calculated in hours and days, but now it is calculated in minutes and seconds. In the past, the principle of response within 24 hours emphasized by crisis management originated from the deadline for dealing with traditional media, and now the response speed must be greatly improved.

2. In the past, the communication channel was the media, but now Weibo and the media have formed a large-scale interaction, which easily magnifies the problem and leads to the escalation of the crisis.

3. In the past, without media reports, crisis events would not be major events, so the media is the main role in promoting the crisis. Now, in addition to the media, opinion leaders on the Weibo platform play a very important role in the rapid amplification of crisis events. Once the crisis breaks out, there are many participants, and it is easy to spread from multiple positions and angles, which leads to the rapid expansion of the crisis.

4. Diversified and three-dimensional forms of communication. Coexist in various forms such as pictures, videos and spoofs. A spoof video and picture is likely to cause a lot of forwarding and aggravate the crisis.

5. In terms of spreading emotions, in the traditional crisis, the media all have news principles, pay attention to objectivity and neutrality, and there are editors after reporters, so the reports are more objective and have more factual basis. However, the netizens who express their views on Weibo are all individuals, and their language expression is easy to be emotional. Personal emotion has become an important driving factor for the micro-era crisis to promote communication.

6. In the past, it was difficult and slow to collect feedback after enterprises issued statements in traditional crises. But now you can know the reaction of netizens in a short time after the statement is issued, and the feedback on the crisis handling effect is more timely. So improper handling can easily lead to two or more crises.

7. Some personal crises are caused by corporate executives. For the public, their personal Weibo not only represents themselves, but also represents the company brand, such as Li Yangjia Baomen and Luo Yonghao School. For executives, personal Weibo is a platform to communicate with the public, which can help build corporate image, but it is also a double-edged sword. If you make careless remarks, it may lead to a business crisis.