How to sell gold well

1. Getting to know customers for the first time

Don't be too enthusiastic when contacting customers for the first time, so as not to make them feel alert. For regular customers who often visit your store, the salesperson can greet customers without scruple and ask them what services they need. Be sure to make customers feel at home and create a friendly sales atmosphere from the beginning. For a first-time customer, he should feel that he noticed his arrival at the first time and the store is ready to provide services for him at any time. But he should patiently observe the movements of customers, concentrate on the changes of his eyes and facial expressions, and constantly try to shorten the psychological distance with customers. When a customer approaches your counter, you can stare at him out of the corner of your eye. Once you find that your eyes are opposite, you can smile and nod, say "welcome" or "please have a look around", and pay attention to the customer's expression and eyes, and be prepared to communicate with customers.

2. Product promotion

Shop assistants should carefully judge the types of customers, understand their ideas and try their best to meet their requirements. Jewelry is not a necessity of life, but purely for psychological satisfaction, so emotional factors largely determine the motivation to buy. Based on this, in the process of recommendation, the salesperson will convey the following information to the customer in the appropriate language at the appropriate time after knowing the customer's purchase purpose:

When buying jewelry for yourself: expensive jewelry can improve the social status of the wearer. Jewelry has always been a symbol of status and status. People who buy jewelry more or less hope to improve their status, gain the respect of others and become people with face by wearing jewelry. To promote expensive jewelry, we should emphasize this point (of course, we should pay attention to the expression of language), so that customers can agree that the more expensive jewelry is, the less ordinary people can afford it, and make him feel that his position is more different and extraordinary after wearing this kind of jewelry.

-When choosing gifts for others: Jewelry with special significance can make people feel emotionally satisfied. Jewelry has gradually been endowed with many cultural and emotional connotations in the long history of mankind. For example, diamonds are regarded as a symbol of love, and different gems can be used as birthstones in different months. These are all good selling points. These words are very convincing when you know that customers want to buy gifts for married couples or birthday presents for friends.

When a fashionable lady chooses jewelry for herself, beautiful jewelry is highly decorative. Beautiful jewelry can really give people beautiful enjoyment, especially jewelry with excellent quality, unique design and fine workmanship, which is more elegant and gorgeous when matched with corresponding clothing. When recommending a piece of jewelry to a well-dressed lady, you can say, "This jewelry suits your temperament very well", so proper praise can often play a role in letting the guests finally make a purchase decision.